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How to make the most of online communities

How to make the most of online communities   Social Media provides a fantastic opportunity to connect with likeminded people, business communities, support groups, friends and family. We can keep in touch and join in on conversations taking place around the world at any time of day with instant contact. Social Media is also a…

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Social Media Updates

Social Media Updates Social media is ever changing – from new designs and features to the added extras and everyday tools. With updates rolling out all the time, it’s vital to stay on top of what’s happening in the world of social media and be aware of what the changes might mean for your business.…

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Best Bits

Here are some of our best achievements to date, both for our clients and as a business!   February 2020 February has been all about getting social- in both senses of the word! From hosting two sell-out first-time events in York and spending quality time together in the team to achieving excellent social media campaign…

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Pick & Mix Marketing’s Guide to Networking in York

Have you just started a business or simply want to be more involved in the York business scene? We are lucky to have a strong community of business owners that regularly come together to meet and support one another through various networking events in York. One simple conversation can lead to so many different paths,…

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Pick and Mix Marketing Sian

Two of a kind – we’ve hired another Sian!

Who’d have thought that as our team expanded, half of the team would have the same name? That’s right, the two most recent appointments of the team here at Pick & Mix Marketing are both called Sian! Sian Brooke recently joined us less than a year since we welcomed Siân de Groot to the team.…

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Using social media mindfully

How to be mindful on social media when using it for business

While we love social media and know how much potential it holds for businesses, we are also well aware that it needs to be used mindfully in order to protect and promote mental health. We’re delighted to welcome blogger Eve Martha to share her thoughts on the subject and some ideas for keeping a healthy…

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Pick & Mix Marketing

Wishing you all the Sweetest Festive Season!

It’s been a fantastic year for us all here at Pick & Mix Marketing, and as we wrap up all our hard work for the Christmas break we want to say a great big thank you to all our loyal customers, valued associates, suppliers, friends and family!   2019 has been a busy one, we’ve…

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Social media predictions for 2020

Social Media Predictions for 2020

Social Media Predictions for 2020   2019 brought many changes to social media. Some were good, some were not so good. What no one can deny however is how exponentially social is growing. It’s absolutely essential that you plan social media into your 2020 marketing strategy because it’s almost certain that your customers will be…

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December social media updates

Social Media Updates: Looking forward to December

  As we head towards the festive season, it’s more important than ever that you’re on top of the updates to social media. For many businesses, Christmas is THE time to maximise the engagement of your followers! Just think about the many emotive Christmas adverts that we’ve seen appearing in our feeds from some of…

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Festive campaign ideas

Ten top tips for a successful festive marketing campaign

  If you’re looking to catch the eye of your customers this Christmas, you’ll need to get thinking about how to make your product or service sparkle. Here are our Ten Top Tips for a successful Festive Social Media Marketing Campaign…   PLAN. Make a plan several weeks prior to the offer/event to give you…

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Spook-tacular Halloween Marketing Tips for Business

Spook up your marketing this Halloween…but don’t SCARE your customers away!   Seasonal campaigns are a great way of enticing customers into your business, and Halloween is no exception. This is a great time of year to have some fun with your marketing and promotions. Here are a few of our favourite “spook-tacular” Halloween marketing…

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Autumn social media updates

Autumn updates on social media

If you’re thinking it’s about time you got up to date with the recent changes to social media before you start marketing for the festive season and beyond, you’re not alone. We’ve had an influx in training clients all keen to get up to speed. In our sessions on LinkedIn, Instagram, Facebook and Twitter, we’ve…

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Recruiting for an Admin & Marketing Assistant

Admin & Marketing Assistant We have an exciting opportunity for an Admin & Marketing Assistant to join our small, dynamic, successful team based at Poppleton, York. As admin and marketing assistant you will be responsible for supporting the team in the successful running of Pick & Mix Marketing. Reporting to the Business Manager, your role…

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Mailchimp Email Marketing Image Sizes

A question that often comes up when we are talking to people about creating email campaigns using Mailchimp is, what size images should be used? So we have taken inspiration from a fellow Mailchimp expert and put together a list of the correct sizes to use. Image sizes When you’re saving images, you should take…

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2 Social Media Metrics Your Business Should Track

When you’re investing time and money into an activity you want to understand the value and ROI it provides. Here are 2 social media metrics you should track: 1: Referral Traffic We always discuss with clients that it’s one thing to build up a social community on sites like Twitter and Facebook, but it’s how…

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Spring clean your social media | Pick & Mix Marketing

  The nights are getting lighter, the flowers are blooming and there’s a warmness to air. It must be spring! Traditionally the time to freshen up your living space, we at Pick & Mix Marketing think it’s about time to get your social media spruced up. Read on for our top tips.

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Fall in love with your social media

    Social media has instant attraction. Customers engage with content about your product. Likes and retweets fly in. You and your colleagues feel a thrill of affection.   It’s easy to become enamoured with your Facebook stream when you first begin posting and your Instagram profile soon becomes a topic of office gossip.  …

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14 Must-Know Tips for Getting your Social Media fit in 2019

  14 Must-Know Tips for Getting your Social Media fit in 2019   We’ve all eagerly set resolutions to spur us on as we enter the new year. The problem is, without understanding what’s possible, setting an actionable plan and gaining the necessary support, we’re likely to be disappointed. All that good intention soon fades…

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Why is Twitter important?

Twitter now has over 335 million monthly active users, so you can see how some businesses are harnessing this to gain real results for their business. However, with all these users you may be wondering how your brand can stand out to be seen amongst such big numbers?   Many brands are creating and posting content…

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Christmas Wish List

It’s almost Christmas and the Pick & Mix Marketing team have been pondering our communal wish list for the festive season. Here’s what we’ve come up with – 12 things we hope our clients past, future and present can bear in mind so we can do an even better job in 2019. We hope everyone…

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Social Media Updates | November 2018

INSTAGRAM Instagram introduces more ways to shop With 500 million daily active users, 80% of whom follow at least one business account, Instagram has announced three new ways to discover new products, shop and keep track of shopping all in one place! Shopping Collections First off, Instagram’s added a new section where you can save tags of…

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How to prepare your Instagram for the festive season!

Christmas is nearly upon us and the festive period for most businesses brings an increase in customers/sales and increased revenue.  You don’t want to miss out on any of it by not being prepared.  Social media marketing is an essential part of Christmas marketing preparation, and that includes Instagram.   Create a Christmas themed content…

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Social Media Updates | October 2018

Well, where do we start…Google+ is no more, Facebook Portal is coming to a home near you, Instagram introduces “nametags” and in-stream video ads go live on Twitter!   Here’s a bit more information on the updates you need to know about from October 2018…   Farewell, Google+ Due to a recent data leak, low…

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Happy Birthday to us, Happy Birthday to us……

As the business turns 7 we are celebrating by offering seven charities in York, a FREE social media and marketing training workshop! This week marks 7 years of Pick & Mix Marketing!! Can you believe it! Where has the time gone! Seven years ago I set up Pick & Mix from an office at home, with…

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Social Media Updates | September 2018

  Social media is constantly getting updated—so you should be, too. Here are some of the top social media news stories from September that you don’t want to miss! LinkedIn takes the “Groups” experience to the next level. From the option to share rich embedded media to new notification settings to Group access via the…

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Social Media Updates | August 2018

2018 has seen some big changes to our favourite social media platforms already, and month by month, the updates keep on coming! Keeping up to date with these updates helps to ensure our strategy remains agile, relevant and competitive. More easily said than done, right? Here’s a roundup of the key social media updates from…

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Yorkshire Day Marketing

ip topEy up….it’s Yorkshire Day! Yorkshire Day has been around for 41 years and simply put, it promotes God’s own county…Yorkshire, the northern English country of the white rose! The first incidence of this celebratory day took place on August 1st,1974, in Beverley. It was originally set up by the Yorkshire Ridings Society to protest…

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5 top tips to Instagram success for businesses

Having worked with businesses across Yorkshire, we have developed Award Winning Social Media campaigns for clients including Great British High Street of the Year 2015 – Bishy Road, Browns Department Stores and Skosh. Creating a great Instagram campaign is like any other Marketing Strategy. It always takes more effort than you think, and needs to be well…

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Twitter Hours & Chats

  We regularly take part in Twitter hours/chats and promote twitter hours as something all our clients should use to find like-minded people having conversations on Twitter about a topic or interest.   A Twitter hour/chat is an event set up on Twitter that allows users to contribute by using a # (hashtag) to a…

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Social Media Updates | June 2018

Another month, another batch of social media updates….here are a few of the key changes that we feel you should be aware of!   GDPR & SOCIAL MEDIA   You’ve probably been inundated with emails referring to the new privacy law, GDPR (General Data Protection Regulation) that came into force on 25th May 2018. This…

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Meetings and Events Spaces in York

With more and more people working freelance, having a great go-to meeting place or shared work space is becoming higher on a lot of people’s lists when it comes to work. Somewhere light, airy, spacious, quiet, with all the facilities you need, the list of requirements is growing day by day. To help you find…

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Why should you get expert social media marketing help?

It is clear that social media has changed the digital world dramatically, so much so that we now communicate with one another and brands in such a different way than we used to. Having the majority of existing and potential customers online in one environment means that brands can reach out to them more easily,…

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How to market your independent business in York

York is abundant with thriving, independent businesses, which we believe act as the cornerstone of the community and help to preserve York’s charm and uniqueness. Don’t get us wrong, we can all appreciate the ease of a chain of retailer or eatery, you know what you’re getting and how much it will cost. However, when…

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Social Media Crisis Management and how to be prepared

Crisis management: the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organization, its stakeholders, or the general public, seriously interrupt business, damage reputation and/or negatively impact the bottom line. We have recently attended several lectures and workshops on crisis management which has influenced this blog post.…

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Dates for your Social Media Diary

Whether it’s to get cheerful on the international day of happiness or to embrace your inner laziness on national relaxation day, you can be sure that the internet and its users are almost always celebrating some sort of holiday.

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Social Media Updates | March 2018

It’s already mid-March and 2018 is flying by, so here we are again for our monthly round-up of the latest social media changes you need to know about!   Facebook Power Editor has GONE!   If you’re someone who regularly places Facebook Adverts, you will have seen that they have now got rid of ‘Power…

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Get your Marketing Hopping this Easter!

Want to get your Marketing hopping this Easter? Take advantage of this seasonal time of year and make your marketing egg-cellent! Here are a few of our favourite marketing ideas for this egg-citing time of year.   Create your own Easter Egg Hunt   There are many ways you can put on an Easter egg…

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Social Media Graphic Sizes 2018

Accurate as of February 2018 Graphic sizes for social media platforms seem to be ever-changing, the struggle is real! Whether it’s for a news update, brand promotion, video or a quote, visual aids play a major role in the success of conveying your brand through social media.

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Social Media Updates | February 2018

It’s time for our round-up of the latest social media updates from this month. From developments on Instagram stories to a new Facebook algorithm, if you use social media for your business, here are some updates you need to know…     INSTAGRAM STORIES   Instagram have been focusing on the ‘stories’ feature on the…

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Create a Love Story with your Brand Valentines Campaign

  It’s always important to make the most out of seasonal events that happen throughout the year, particularly big ones such as Valentine’s Day. It’s a chance for you to get a little more creative and help make your brand stand out from your competitors. We’ve created a list of 4 different marketing ideas that…

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Social Media Updates | January 2018

Social Media Changes   It’s only the beginning of 2018 and so many things have changed in the world of social media already! Are you struggling to keep up to date with them? We’ve created a quick round-up of the most important ones you should know about this month:   1. Facebook Adverts Choose where…

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Digital Strategy Tips to Consider for 2018

Now is a good time for companies to take a look at their digital strategies. We’ve been talking a lot about the importance of building a solid strategy and are even running an event in a couple of weeks in Partnership with Make it York to help get the year off right. We believe a…

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Dates for your 2018 diary!

Looking to update your knowledge on Social Media in 2018? Our Pick & Mix Marketing training sessions, workshops, talks, events and seminars can help your business find its Social Media Sweet Spot and help achieve your Social Media and Marketing goals. Why not come along and meet the team at one of the events we are attending…

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UK Blog Awards 2018 Nominations

We’ve just heard that we’ve been accepted into the UK Blog Awards. We’re excited to see if we can get to the finals and possibly win an award at the UK Blog Awards event. We’ve entered the Pick & Mix Marketing Blog into the UK Blog Awards 2018 for the following categories: PR, Digital Media,…

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Create Cracking Christmas Social Media!

Create Cracking Christmas Social Media! The countdown to Christmas is well and truly on and what easier way to showcase your business than with social media. Give your audiences the best social media posts of the year! It’s time to inject some creativity into your posts and add some festive cheer into your daily updates…

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Team day out at Smarter Business Tech Live

  From virtual reality talks to SEO lessons from Google, our day in Manchester at Smarter Business Tech Live in November included a variety of topics and learning curves, all of which have become very beneficial to our day to day tasks.   We all know the world of digital marketing can change daily, hourly…

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Social Media Updates | November 2017

  We all know how quick the world of social media changes, it’s hard to keep up even when working on the platforms daily (believe us!). Below is a summary that we have created with the latest updates from the main channels (as of November 2017), hopefully allowing you to be kept in the loop of…

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Pick and Mix Marketing is 6!

Happy Birthday to us, Happy Birthday to us……   Pick & Mix Marketing is this week celebrating its sixth birthday! And what a fantastic journey it’s been since Sally, the founder started out on her own. Sally started Pick & Mix Marketing alone in 2011 from a desk at home, now with an office and…

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Pick and Mix live for York Business Week – Join us!

Pick & Mix Marketing go LIVE for York Business Week! Is your Social Media feeling under the weather? Our Social Media Surgery, hosted live by our team of experts is the perfect time to ask those burning questions, and pick and mix the perfect remedy to revitalise and fight off the social blues! We will…

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Social Media Updates

Social Media Updates October 2017

  The forever changing world of social media makes it difficult to keep up with the newest features and updates, so we’ve rounded up the biggest 4 to allow you to keep in the loop of the world of social media:     INSTAGRAM   Instagram have brought in a new feature which allows users…

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Jess’s first Great North Run, a great success!

Let’s rewind 8 months when the Great North Run ballot opened and I thought, “hey, I could do a half marathon, there’s plenty of time to train and what a great challenge for 2017!” in the back of my mind also thinking, “I’ll never get a place so there’s nothing to lose!”, fast-forward to the…

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Overview of Google Analytics Acquisition

In the last Google Analytics blog we talked about the dashboard, and in this second blog we are going to focus on the ‘All traffic’ category of the acquisition section of the dashboard.  When you look at the acquisition section you can drill down into traffic, Adwords, search console, social and campaigns, but we will…

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Social Media Updates August 2017

Social Media Updates We all know how quick the world of social media changes, it’s hard to keep up even when working on the platforms daily (believe us!). Below is a summary that we have created with the latest updates from the main channels (as of August 2017), hopefully allowing you to be kept in…

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A day in the life of: Sally Parker

My Day: Sally Parker   Role: Managing Director Likes: Horses, Yorkshire Tea, House Music, Mojitos, Spending time with Friends Family and Crisps (any size, flavour or shape just lots of crisps!) Dislikes: Traffic jams, being hungry and rude people. Favourite thing about the job: Having a wonderful team who are just amazing, and working with brilliant…

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Up to date social media image sizes

Outdated graphic sizes are constantly shared online, so we have put together a list of correct sizes that you should be using NOW (accurate as of August 2017)   Facebook image sizes Facebook Cover photo size: 820 x 312 desktop / 640 x 360 mobile Facebook Profile photo size: upload 170 x 170 / 128 x…

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A day in the life of: Jessica Valenghi

My Day: Jess Valenghi   Role: Marketing Account Manager Likes: Travelling and exploring new places, live music, getting muddy at festivals and my biggest love…. cheese and wine! Dislikes: Traffic jams, early mornings and people that dawdle! Favourite thing about the job: Watching businesses succeed and helping to be a part of it!   Diary…

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Overview of the Google Analytics Dashboard

Google Analytics quite simply is one of the most powerful tools we marketers can use to analyse and gain insight into our web traffic.  If you are a regular Google Analytics user you may have noticed that the dashboard has recently been updated to make it more user friendly, if you are a novice then…

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How to create images in Canva

Have you ever heard of Canva? Used by millions of people around the world, Canva is a delight in the world of marketing for those that are not so expert in using design programmes such as Photoshop or Illustrator. It is an online programme that allows you to design professional layouts and stunning graphics that…

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3 New Social Media Features

3 New Social Media Features Here’s 3 new social media features that could help develop your content and raise your brand profile event further. LinkedIn layout The social media network for professionals had made a big change by rolling out a completely new layout.  This new layout is like Facebook and now provides an instant…

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Becca’s first week in her new role!

As you may or may not think, my first week at Pick & Mix Marketing as an Accounts Executive was one of great variety! No two days were the same, but that was one of the best things about it. Having completed my degree in Fashion Marketing just 3 weeks before starting at Pick &…

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Facebook Updates that you must read

  Unless you have hours of time on your hands then it’s difficult keeping up with all the latest updates to Facebook.   So, to help you we’ve pulled together the latest updates that we think you need to know. There are now 1.94 billion monthly active users on Facebook Video Cover Images More content…

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Bespoke Facebook 1:1 Training Sessions

  Need Help with your Facebook business page? Are you wondering what to do with your business Facebook profile? Do you have a Facebook profile but are confused about what to post, when to post or even how to post? Then our Facebook 1:1 training sessions are just what you need! They are tailored to…

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A day in the life of: Louisa McCoy

My Day Role: Marketing and Analytics Executive Likes: An eclectic mix of music, good quality strong coffee, travelling to Europe, handbags Dislikes: The dark, spiders, arrogant people and busy cities Career highlight: One of my greatest achievements thus far is gaining exposure for our client Marbletree on National TV; on ITV’s This Morning programme. In…

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How to create a social media policy for your business

This month we’ve been looking at creating social media policies for businesses and we’ve taken this opportunity to ask Denise Jennings from Athena HR to create a guest blog with her expert advice. It’s tricky finding the middle ground between policing what your employees are posting on social media and managing the way they represent…

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Carluccio’s restaurant launch in York!

Carluccio’s restaurant launch in York!

Earlier this month we were one of the lucky few to be invited to the VIP event at the brand new Carluccio’s restaurant in York. The evening was not only to celebrate the grand launch of the venue but to raise a glass for the man himself, Antonio Carluccio, to toast his 80th birthday! The…

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My Time at Pick & Mix Marketing: Abbey Signing Out!

Hi, I’m Abbey, a 21 year old undergraduate student at York St John University. As my second year comes to a close, there are only a few weeks before I enter my third and final year of university. This comes with a scary realisation that my student bubble will soon burst and I will have…

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5 Reasons Why You Should Use Social Media For Business

The top 5 reasons why we feel you should be using social media for business are: Social proof Consumers are more and more savvy about what products they purchase, whom and where from.  People will take the time to research online before making a purchase. By having a social media presence that is both engaging…

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How to create a great social media marketing plan

Many businesses set off using social media and after a few months of posting each day and trying to understand if it is working they are left scratching their head and feeling frustrated with the lack of results. To prevent this situation from occurring we would always recommend creating a social media marketing plan before diving…

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6 Quick Blogging Tips

1) Get Help from Yoast When it comes to SEO it can be tricky and can take a while to learn the best way to optimise your content.  One of the best tools that we’ve found for helping to get a handle on SEO (if you are WordPress user) is Yoast SEO for WordPress Plugin.  It…

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Create an Eggtastic Easter Campaign

With the average child receiving £56.00 worth of Easter Eggs (, it’s no wonder thousands of businesses compete for sales over the Easter Holiday.  According to the Evening Standard the UK Chocolate Easter egg market is worth £220 million; yet these figures are just the tip of the iceberg as many non-Easter related companies use…

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Engage with your customers this Mother’s Day!

Mother’s Day is coming up —have you planned your promotions yet? Here are 9 ways to engage with your customers and make the most of the Mother’s Day marketing opportunity!   Send a promotion via email If you sell directly — flowers, beauty or spa services/products, gifts etc, you should be sending out some email marketing…

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