Social MediaSocial Media StrategySocial Media UpdatesTwitter Marketing

Ahead of the festive season this year Twitter launched a mini-site for small brands.

Have you visited Twitter’s newest mini-site?

The site features tips and advice on how to grow your business on Twitter.
If you’re just beginning to plan your Autumn/ Winter marketing strategy, it’s well worth a look. You’ll find a range of case studies, tips and insights to inform your content.

We know video content is king, but do you know how to get the most out of your video posts?

Have a look at their guides to festive tweeting here.


How to engage your Twitter audience?

The Business Hub suggests 5 ways to piggyback off film and TV shows in popular culture to connect with your followers.

First of all, we know that the same debates emerge on Twitter every winter. Who should have been voted off The Great British Bake-Off? Should we open presents on Christmas morning or afternoon? And most importantly… is Die Hard a Christmas Film?

Twitter also advises you to format posts to make the most of these trending topics. Why not run a playful poll for your followers, or host a live watch party? People are looking to be entertained on social media, but also to connect with others.

At this point it’s worth mentioning that most social media campaigns work best when they’re run across multiple platforms. Find more advice on how to use Instagram effectively to grow your business on our blog.

Wondering how to sell on Twitter?

In the run-up to the big day, Twitter offers 6 ways you can reach last-minute Christmas shoppers on the platform.

Highlight next day delivery options and make sure you promote digital gift cards if you offer them.


Head over to the mini-site for a closer look at how to grow your business on Twitter this Christmas, or contact us at Pick & Mix if you need some additional help in planning or implementing your next big social campaign!



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