Sharing content via social media is more valuable than ever for audience engagement and marketing success, with such a vast amount of content being generated and uploaded to the internet every day, even every second, there is a lot of competition to get your content noticed and to stand out from the crowd! Did you know that people process visuals 60,000 times faster than plain text? That’s just ONE of many reasons to make sure you are including visuals in your Social Media plan!
Here are five of the reasons we believe you need to use more visual content in your online efforts…
- People take in more of what they see.
Psychology studies at New York University have shown that people only remember 10% of what they hear and 20% of what they read, but about 80% of what they see and do so straight away this makes visual content a more engaging form than text only!
- Video gets the most shares…and therefore reach!
The use of video-based content provides a significant increase in the number of people who ‘take action’ on Social Media, such as liking, commenting, sharing, retweeting etc. In fact, a recent study showed that 83% of users would share video with their friends if they found it useful and this generate 1200% more shares than text and image content combined!
- Short, punchy videos do the best.
With the auto-play feature rolling out across Social Media short, engaging videos work the best to capture your audience engagement. Users still predominantly use Social Media on mobile and with the sound switched off, therefore adding text over your video (especially on Facebook) will work even better to stop those thumbs from scrolling!
- Go LIVE and speak directly to your customers.
The ability to go LIVE with your videos on Social Media provides the opportunity to be 100% unique with your content! Not only are these types of videos easy to create and unique, they also give you the ability to speak directly to your audience providing a personal approach to your video strategy. These are a great addition for businesses Social Media Strategy!
- Video can help with the buying decision.
80% of consumers believe that demonstrations are helpful for making a decision, in fact 4 times as many consumers would rather watch a video about a product than read about it, and nearly 50% of internet users will now look for videos relating to a product or service before visiting a store! (Google)
Video is now the most consumed content on the internet with video views at over 10 billion on Snapchat, 5 billion on YouTube, 500 million on Facebook, every single day! If these aren’t enough of an incentive to start considering adding video into your strategy then we really don’t know what is!
If you have any questions on Social Media Strategy or need help implementing your plan, get in touch with the team on: firstname.lastname@example.org or give us a call – 01904 863511