INSTAGRAM

Instagram introduces more ways to shop

With 500 million daily active users, 80% of whom follow at least one business account, Instagram has announced three new ways to discover new products, shop and keep track of shopping all in one place!

Shopping Collections

First off, Instagram’s added a new section where you can save tags of products you’re interested in from both your feed and stories by tapping the “save” icon.

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Shop on Business Profiles

Instagram’s also testing a redesign of the ‘Shop’ tab to business profiles, where users will be able to browse all the items featured in your shopping-tag enabled posts.

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Shopping in Feed videos

Instagram has also introduced the ability to shop in videos from brands. By tapping the shopping icon Instagram will unveil the products within the video. For businesses, this means you can list all the products that appear in the video, allowing customers to find the product and buy directly from you!

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Instagram Promote

Instagram is rolling out a new way to reach more users with Stories, the “Promote” option will work similarly to Facebook’s Boost posts, allowing business Pages to promote Stories right away after publishing.

Promote will allow you to target users based on location, lookalike audiences, and the rest of Instagram’s targeting parameters. Rollout date hasn’t been announced but watch this space!

 

Facebook Analytics for Instagram

Facebook Analytics for Instagram is coming! You’ll be able to utilise the tools you already know from Facebook Analytics to measure the impact of your Instagram content! As marketers this is a BIG step and one that will make lots of people very happy as it means conversion measuring will be much easier for businesses using Instagram!

 

In the dashboard, you will be able to discover retention rates, compare the lifetime value of users, create and analyze segments and understand how your different audiences overlap.

 

 

 

FACEBOOK

 

Facebook Fundraisers raise over a billion dollars since launch!

 

A statement from Facebook says;“Since we introduced charitable giving tools in 2015, people have raised over $1 billion on Facebook through Facebook Fundraisers and Donate Buttons, and over 20 million people have either donated to or started a fundraiser on Facebook. Our nonprofit community also continues to grow, and there are now over 1 million nonprofits in 19 countries that can receive donations directly through Facebook.”

 

 

HOOTSUITE

Instagram is making API changes that may affect your use of Hootsuite starting December 11th. The existing hashtag and location search streams will no longer be available for either personal or business profiles.

They are working to mitigate the impact of this change by developing a new read-only hashtag search stream for Instagram business profiles. To learn more about these API changes, check out Hootsuite’s help article.

 

WHATSAPP

It was predicted a while ago, and now the time has come. WhatsApp are rolling out ads! This is Facebook’s very first step toward monetizing WhatsApp. Status is pretty much like Instagram stories, and soon, it will be possible for businesses to launch ads in the format.  With 1.5 billion users, WhatsApp is one of the most popular apps in the world and a channel ripe for revenue opportunities. Why? 60 billion messages are being sent in the app every day, and a huge portion of them are related to business transactions—especially in India and Brazil.

 

TWITTER

Switch between two different Twitter timelines…whether you want to see‘top tweets’ or the new reverse chronological timeline. After teasing us with the news last month, Twitter is finally giving users the ability to choose. A star icon in the top-right corner of the app will let you toggle between the two options. We still don’t know if this change will affect engagement or whether your selection will reset every time you close the app.

 

LINKEDIN

LinkedIn helps people get more engagement with their recent algorithm change.

The total amount of engagement on LinkedIn has increased 50% year-over-year, but most of that engagement has been going to the top 1% of content creators on the network. To ensure normal users see their engagement increase as well, LinkedIn is promoting interactions between them by adding a new algorithm element which values “how much a user will appreciate getting feedback from a given viewer”.

 

 

 

For any social media enquiries or if you need help getting your business up and running online, please feel free to get in touch on 01904 863511