It seems like updates are coming in thick and fast for all social platforms, from additional Snap Map options to increased user accessibility.
September certainly isn’t slowing down, with our social media forecast predicting high chances of eCommerce integration with a spot of monetisation opportunities for creators.
An Uncertain Future for the Metaverse
Earlier this month, Mark Zuckerberg posted a Metaverse selfie alongside popular landmarks including the Eiffel Tower.
It was hoped that this image would showcase the exciting development of the Metaverse, however, it highlighted the lack of depth and dated graphics that is plaguing the project.
The internet turned to mockery, forcing Zuckerberg to release a “sneak peek” of future graphic updates that users can expect, which was not well received.
Following Audience Feedback
Instagram faced some heavy criticism over the past couple of months following its decision to shift its appearance to follow the ever-popular TikTok feed.
The classic IG feed – known for being easily accessible – switched to a TikTok-style full-screen experience, to the dismay of many.
An audience-led campaign was launched, which featured outspoken voices including the likes of Kim Kardashian and Kylie Jenner, who begged Instagram to stop trying to be like TikTok.
In response to growing criticism, a whole host of updates were released by the image-sharing platform, which saw full-screen feeds scrapped for the time being.
Pushing for Audio Social Updates
Whilst many have returned to office spaces, the need for audio spaces online has died down compared to peak pandemic times.
However, Twitter still believes that there is an audience for audio offerings and is hoping to provide ‘Stations’ – a place where Spaces and podcasts meet.
Spaces are still incredibly popular on the platform, so it will be interesting to see if users make the most of discovering new podcasts, or if the hype really has died down.
To encourage discussions, LinkedIn is testing a ‘Discover’ feed, which will provide users with more info on job listings and group updates.
The feed will show content to users based on their in-app activity, meaning that the algorithm will provide a feed of content based on their likes and engagement.
It’s only in the testing stages, meaning that this new feature is not fully integrated into the app, and it’s unclear whether this will have a real impact on keeping users engaged.
Seller Friendly Social Media Updates
Recognising how many creators use TikTok to showcase their products, the platform is taking steps to further integrate opportunities for eCommerce.
When scrolling down your FYP, don’t be surprised when you see new shopping ads dotted within videos and live streams.
It’s hoped that this will boost the income of creators and encourage more brands to turn to TikTok as part of their social media marketing strategy.
September’s social media forecast is looking exciting for some, but uncertain for others – but you’re guaranteed a wealth of exciting experimental features and updates.
What updates are you looking forward to?