With 317 million monthly users on Twitter, now is the time to really harness the power of the site and start getting results for your business.
There are many strategies you could choose and you will need to test a few to create the best approach and method for your business. Here are our top 10 tips to help you along the way.
- Interact and engage with other users and their content
Twitter engagement will help to build a relationship between your brand and potential customers, suppliers and influencers. If you want other users to interact/engage with your content, then a great way to get started is to interact with theirs first. Like, respond to, and retweet your users content when you can, following them can also help. Other users will then see and take a look at your profile and content. This will not only help to increase engagement, it will help you start to build a relationship between you/your brand and the users (potential customers) you’re interacting with, expanding the benefits more concretely.
- Keep your tweets brief
Twitter holds control of how much content we can tweet, currently the limit is 140 characters. If you include a link to a website that drops to around 120. It has been suggested that using between 80 and 110 characters, including hashtags and user tags will increase the rate of retweets you gain.
- Respond when someone tweets to you
There is nothing worse than walking into a shop and no one greeting you, asking a question and no none answering. We wouldn’t do this in person so why would we do it online? Responding when someone tweets you or tags you into a tweet not only increases the chance that they’ll then respond again in some way, but also that they’ll engage with your posts in the future.
- Use hashtags
Hashtags are an essential function of Twitter. Not only do hashtags offer the benefit of helping a relevant audience find you when they search the hashtag you’re using, but they can also increase engagement. We’ve heard that tweets with hashtags are 33% more likely to get retweeted than those without them! #HashtagMad #welovehashtags
- Give something back
Give something back and offer expert advice that can provide entertainment, knowledge, inspiration, or updates. Providing value, in whatever form you choose, is one of the most important factors to success within content marketing. Value will keep users coming back and staying interested, and best of all, engaging with and clicking on the tweets you’re posting.
- Share images
Images are an important part of social media and we’ve heard that they can increase engagement by 66% more engagement. What are you waiting for, get snapping!
- Ask for a Retweet (RT)
It you don’t ask, you don’t get. Why not ask people to retweet your content to help you reach more people?
Just add – “please retweet” (or simply “Please RT”) to the end of your posts.
- Use video
Videos can be used to showcase new products and services, breaking news stories, behind the scenes moments or simply just to communicate a message. 82% of Twitter users watch video content on the social media platform daily.
- Ask questions
Why not ask questions and gain feedback on your products or service? People love to give their feedback and share their experiences, especially if they think the brand who’s asking might listen.
- Use Call to Actions
What is your objective for using Twitter? Make sure you include a call to action that will entice people to complete the desired actions. For example – sign up to a newsletter, download a fact sheet, reply to a comment.
Although Twitter is free it will require time and dedication to gain results and you will need to find the best strategy for your business through trial and error.