Do you want your local business to be a household name, without the hefty price tag?
Do you want to learn how to capture new audiences’ interest, spread awareness of your brand identity, and direct people to your business?
In the post-pandemic economic climate, with rent prices rising, many smaller companies are being forced to close their doors. Now is the time to embrace the free and low-cost resources available to you!
Connecting with your community is so important, and you don’t have to break the bank with hefty advertising budgets to do so.
From news coverage to radio jingles, social media management and graphic design, marketing your small business can feel like a mammoth task. Smaller companies need to look for maximum return on investment, as you’re likely to have fewer funds available to meet your Marketing needs. With this in mind, here are 3 key ways to establish your business, at low cost, with maximum reach.
Google Business profile
First impressions count!
When a customer is introduced to your company, the first thing they will do is search for you online. Make sure you maximise this opportunity to make an instant good impression.
Have you claimed and verified your Google My Business card?
You can do this online, in under a minute, and it is absolutely free!
Beyond the obvious opening hours and contact details section, make sure to fill out all the other boxes on the form.
There is a wealth of opportunity for you to show that you care about each and every customer. Many people remain apprehensive about returning to retail and hospitality after the pandemic.
Adding in details like how often you sanitise surfaces, whether or not dividers are present between serving staff and customers, and your busiest times can be valuable to a nervous shopper.
Take a look at this fantastic example from the lovely local bar and coffee-house, Dusk.
By including these details, you are saving your customer a dilemma and making sure they feel valued.
Google my Business also host google reviews, and a Q&A section, so your customer’s questions can be answered before they even arrive.
Instagram is a fantastic free resource to use to reach your clients. Paid Ads, whilst proven to be successful and effective in generating both awareness and revenue, are not available to every business’ budget. But, beyond using #hashtags on your posts, are you making the most of the free posting tools?
Most people rely on sharing other local businesses’ posts to establish themselves in the local community and connect with their neighbours. Yet a huge number of businesses forget to Geotag all their posts, missing out on attention from tourists, who are browsing Instagram by location.
Ahead of a big trip or weekend away, most of us like to scout out the local area online. If you geotag your posts in a range of locations, e.g. York, North Yorkshire, and your business name, you will appear in much wider searches to a variety of customers.
If you are able to allocate a small one-off budget to advertising on social, do consider outsourcing to local micro-influencers. If you can consider a one-off fee, many offer their services at a price per post.
Social media influencers can operate on a large scale, with national influence, or have a smaller but engaged local following.
We’ve been following the work of one of our favourite micro-influencers in York, where Pick & Mix is based.
Collaborating with local micro-influencers is a fantastic way to reach people in your area, generating implicit trust and respect for your brand, at a one off-flat fee.
Find out more about influencers and how they can support your business here: what-and-who-is-a-social-media-influencer.
Have a chat with us about how we can help you: 01904 863511 or drop us a line at email@example.com