With the average child receiving £56.00 worth of Easter Eggs (Dailymail.co.uk), it’s no wonder thousands of businesses compete for sales over the Easter Holiday. According to the Evening Standard the UK Chocolate Easter egg market is worth £220 million; yet these figures are just the tip of the iceberg as many non-Easter related companies use the annual event as a springboard for other promotions: rebrands, special spring sales and more.
Saying that you don’t have to sell chocolate bunnies to cash in on Easter. What you do need, however, is a powerful Easter marketing strategy that helps you get noticed and motivates customers to take the next step in the purchasing process.
Here are a few ideas that can inspire you to create an Eggsellent Easter Campaign:
- Create an ‘Easter egg’ direct-mail campaign
Direct Mail is the perfect tool for reaching a well-targeted audience with a special offer that the audience is likely to respond to. You could create a mailer in the shape of an Easter egg to promote your offer. If you want to drive footfall to your shop or website, include a special code. When customers visit your store or website they can enter their code to see if they’ve won a prize.
- Host a child or adult Easter egg hunt
Place plastic Easter eggs throughout your store/business, each containing a special prize, discount percentage, or funny tip. Place posters or flyers throughout your store/business reminding customers to keep an eye out for Easter eggs and to bring them to the till point to redeem their prizes – and make them only redeemable with a qualifying purchase.
- Sponsor a kids’ Easter egg hunt
See what opportunities exist to sponsor a popular local Easter egg hunt. You can offer to supply the eggs in return for placing your banner in a prominent area. You can even set up a stand where you can discuss the benefits of your products and services with parents while their children hunt for eggs.
- Send Easter greetings
Send Easter greeting cards to your best customers, and include a personal hand-written note in each. Doing so will help customers feel special and appreciated, which leads to long-term customer loyalty. You might even consider placing a special Easter gift or discount in your greeting cards to reward your best customers.
- Give away Easter cookbooks
Create and print Easter cookbooks featuring popular and traditional Easter recipes. Print recipe booklets to give away to your customers, and don’t forget to promote your own products and services within. Since you’re giving cookbooks away on Easter, you might even want to add some spring, summer or BBQ grilling recipes to make your cookbooks relevant longer and earn more exposure for your cookbook product page promotions.
- Facebook Easter photo competition
Invite your Facebook fans to submit their favourite Easter photos, then promise a prize to the winning entry. Ask your other fans to vote for the best photo, then give away something really cool to keep fans happy and interested. You’ll also get to promote your products and services along the way.
- Hop to the sale stickers
Print large stickers that look like bunny tracks and affix them to the floor of your retail store to lead customers to your Easter products (or anywhere else you’d like). Make sure you indicate the destination and your brand on each sticker.
- Discount leap contest
Give customers a fun way to determine their own Easter discount rates by printing a large format sticker (or series of stickers) to measure long jump distance. Affix it to the floor in an open area of your store. Right before checkout, have customers see how far they can jump and give a discount based on distance.
There are many ways you can give your Easter Marketing campaign a creative edge. If you need help to implement these ideas please get in touch on 01904 863511 or email firstname.lastname@example.org