As social media platforms and user-behaviours continue to evolve and adapt it’s important to keep on top of trends and habits to keep your brand top of mind for your audiences online.
With the turbulence caused by COVID-19, people have had to find alternate ways to socialise, shop, and even work, all of which have sparked new trends across social media. From podcasts sky-rocketing in popularity to new approaches to doing business, some of these shifts could be here to stay, at least through 2021.
If you’re not aware of some of these changes, you may in fact hinder your social media marketing results.
We hope these help to shape your marketing moving forward!