Social Media Strategy

Scrolling through social media, liking posts and sharing status updates is easy, but are they supporting your short and long-term business goals? Whilst staying consistent and checking your accounts daily is important, it’s also crucial that you tweet, type and tag with a set goal in mind that will grow your platform and keep your audience engaged.

That’s why taking time to identify your goals for the day, week and month can make a huge difference in staying focused on what your business is all about and how you can get the most out of social media. Once you know what to work towards, you can organise your social media posts to move one step closer to your goals.

Identify A Goal Each Week

Do you miss out on engagements? Are your posts lacking relevant images? Step into the shoes of your customers and ask yourself what they would like to see when scrolling through your feeds. Don’t be afraid to think outside of the box with your online presence: Clients love creativity and brands that seek to push boundaries when crafting content.

Take note of what you want to achieve through your social media – whether it’s to create an eye-catching Instagram grid or attract new clients through polls and interactive updates – and build your posts around your aims.

Create a Content Calendar

Before you decide that posting a cute cat video every day would boost engagement significantly, prepare a content calendar for the week ahead to ensure that each post is unique, scheduled at the busiest time and ticks all the boxes. You don’t have to be a technical whizz or talented graphic designer to create a schedule; all you need is some ideas and a can-do mindset.

An excellent tool for creating a content calendar or social media scheduling sheet is Excel as it allows you to quickly build a table to suit meet your needs. Once you have a calendar in place, input content for each day: Try not to overlap or repeat posts for the best results!

Stay Consistent

Sleeping on your socials is a sure way to lose out on promising opportunities and steady growth. Rather than letting your brand pages gather dust, aim to be consistent with checking your platforms every day and posting regularly.

Now we’re not talking about hourly updates or snaps of your lunch at work, we mean carefully crafted content showcasing the best of your brand and what customers can expect. Engaging with your community falls under this category and will help you stand out as a business that really cares about your purpose and people.

Understand What Works and Adapt

With goals set for a particular time frame, it provides the opportunity to take note of what works and what doesn’t. A post full of pristine pictures may succeed and take off, whilst a Twitter thread may struggle to gain traction. Observe your analytics at the end of the week and figure out the top posts, identifying the features that made it a success. Each time you pay attention to your output, you can form goals for the upcoming week and improve content!

If setting your business’s goals to succeed each week seems daunting, here at Pick & Mix Marketing we can help you identify your aims as a brand and which platforms would work best.

You can take a peek at how we have helped clients identify and smash their aims here or get in touch so we can get you on the path to success.

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