Here are some of our best achievements to date, both for our clients and as a business!
The evenings are getting lighter, the weather’s a little warmer and we’ve a spring in our step as we head into March. February has been a fantastic month for the team- read on to find out why.
We received this fabulous feedback from Ardent, a York-based firm of financial advisors:
“We have been with working with Sally and Jess over the past 4 months now and have found them to be consummate professionals who are full of great practical thoughts and ideas. They have really taken the time to understand our business and needs, and have produced and implemented an excellent marketing strategy that we are seeing the direct benefits from already. I am really to be happy to be working with them and envisage doing so for the foreseeable future.”
Mark Fisher, Director
Ardent were also featured in the “Society” pages of Living Magazine.
For Chinese New Year, we wrote a press release for a popular York restaurant to promote their festivities. Siân loved reliving her time in Asia while attending the photoshoot and was pleased to see the restaurant featured on page 5 of the York Press.
Just in time for Valentine’s Day, we launched a cheeky “Valentine’s Banger” social media campaign for M&K Butchers on Bishy Road. Posting photos of their special sausage on Facebook, Twitter and Instagram sold 20 in store and got them a mention on Minster FM and live interview. Sizzling results!
We went all out on social media for Browns Department Store. A customer Valentine’s competition gained 136 comments and reached over 4,000 people. We got staff involved by asking them to share their favourite gift ideas and make-up looks. These posts really won the people of Facebook’s hearts and we reached over 77,000 people!
We’re also delighted to be supporting Browns with their Moving Forward with Fashion event in aid of Breast Cancer Care and are helping them sell tickets.
Staying on the fashion theme, we created a brand new Facebook shop for Design by Hummingbird. Within the first week, 6 orders came through and lots of sales have been generated.
We passed on over 35 prospect enquiries for Carol Saunders Swimming School, meaning lots of new little swimmers are taking to the pool!
New clients have signed up for our bespoke training sessions and we’re looking forward to sprucing up their social media.
We’ve also secured a number of new marketing clients from legal, creative and property industries as well as a charity.
Jess was motivated by an inspirational “I Can” workshop with Richard McCann.
Jess and Siân also enjoying networking with other young York professionals at Make York’s event at VJ’s art bar.
Sally has posted her first Marketing Matters vlog as promised and looks forward to sharing more expert insights with local businesses in this form.
Looking ahead to March, we’ve been helping Bedern Hall promote their Goodramgate Pancake Day Race. Following our Twitter post, Bedern were interviewed on Minster FM and the event will be covered too. The tweet also generated 23 likes, 15 retweets and reach over 6,000 people organically. We can’t wait for what will be a flippin’ fantastic race!
That’s all for now! If you’ve seen something that’s sparked your interest, then please get in touch with us on 01904 863511.
We’ve had sun, frost, snow, wind, rain and minus temperatures this January! Throughout all of these extremes though, we’ve continued to provide a fantastic service to our clients, attract new business and enjoy York Residents Festival. PLUS we’ve welcomed a new team member!
Siân de Groot has joined the team after completing a master’s degree in linguistics with a focus on online communication. She has also worked for a year in Hong Kong as an Editor and English Tutor. Siân therefore brings technical language expertise, which will enable us to develop our copywriting and online content. When Siân’s not working, you will find her dancing the Lindy Hop, playing the flute or cooking for friends.
Along with all this excitement we are delighted to announce that we’ve won a contract to run the social media campaign for a prestigious property development that is under way in York….watch this space!
We’ve developed a lovely Valentine’s campaign for a retail client, which involves social media, blogging, email and SMS marketing. We’re already seeing great results from a fun Facebook competition and we’ll being sharing our complete outcomes soon.
We’re celebrating Valentine’s in a different form by supporting a local butcher to create a special Valentine’s Sausage! Watch out for that one!
Also, we’ve had some super press coverage for two very different sectors. A hospitality client has been covered locally and an article for a financial specialist has been published in a national title!
We’ve trained some amazing clients this month who have already gone on to see fantastic results from their improved marketing strategies. Working one to one, we have showed them how to use social media to increase awareness of their businesses. With this advice and an actionable plan in place, they’re able to use social media as a marketing channel that really makes a difference!
Sally ran a social media workshop for Ebor Vale Riding for the Disabled as part of our 7thbirthday celebrations. They, along with our other charity partners, now have a much clearer idea of how they can use social media for good.
It’s not just our clients that are learning. We’re all enthusiastically developing our filming and editing techniques so we can produce video content that reflects current trends. Sally has started creating her very own Marketing Matters vlog, which you’ll see popping up in your LinkedIn and Facebook feed soon!
Jess attended the Visit York annual tourism conference at the Knavesmire where she heard from some inspirational speakers including Signe Jungersted, Director of Development from Wonderful Copenhagen, Simon Eyles, MD of Betty’s and both the Head of Global PR and Head of Influencer Marketing from Visit Britain and Visit England!
Jess has also joined the Make-York board as their resident “marketing guru” so make sure you watch out for their events this year! It’s a great networking group for young professionals in York and a great way to meet new businesses!
And last but not least ……….we’ve become a member of Visit York. This comes with a vast array of benefits but we’re most looking forward to connecting and meeting lots of business owners and managers in York.
In 2018 we…
We had a very festive Christmas, with a day out at the pantomime and lots of lovely food and drink from local businesses!
We celebrated our 7th birthday by providing 7 local York based charities free social media/marketing training sessions
Took part in 6 client photoshoots for new websites, branding projects, lifestyle Editorial and “society” pages
We trained 25 new clients on how to use social media for business
We project managed 6 new website builds
We gained PR coverage in local and national media outlets including, print, online, TV and radio!
We managed and over-achieved a Crowd Funding Campaign
We attended plenty of client and new business meetings…from York, to Beverley, to Leeds…
We attending Awards ceremonies on behalf of clients as well as on behalf of ourselves!
We took time to invest in our professional development by attending CPD events with the CIM and attending workshops
We promoted events and gained sell-out attendance
We gained some FANTASTIC feedback from clients and welcomed over 120 new incoming enquiries
We worked on and delivered Marketing Strategies, Social Media Strategies, Social Media Audits and Content Plans for various different business sectors
We achieved some great results across social media for clients
In 2017 we…..
We celebrated our 6th Birthday!
We ran a marketing campaign which saw a 47% increase in sales year on year for one client.
We’ve provided social media training to lots of clients helping them achieve results for their businesses.
We worked with our client to develop their existing brand, website and create a bespoke brochure.
We generated a reach of over 118,000 thousand people on an organic Facebook post for one client.
We celebrated with Jess as she completed the Great North Run with her partner Tom raising over £500 for York Mind
We’ve raised money for Save the Children #Christmasjumperday
We achieved 71 competition entries and a reach of 5,400 people from one organic post by encouraging users to engage with the Facebook content.
We donated £250.00 to St Leonard’s Hospice in memory of loved ones.
We achieved a reach of nearly 14,000 people from one organic LinkedIn post for one client.
We became ‘award-winning’ in November 2017 when we won the ‘Great Achievements!’ award at York Women Mean Business!
We managed to secure a 4-page spread in the Yorkshire Post for one client in November 2017.
We celebrated Pick & Mix’s 6th Birthday in October 2017 where we headed to Dyls in York to enjoy a glass of fizz or 2!
We managed to reach over 14,000 people from one organic post by encouraging users to engage with the Facebook content, this in turn increases your reach.
We managed to grow one of our clients Facebook pages by 400% in just 7 days by creating exciting, relevant content to help get them noticed.
We were nominated for an award in the UK Blog Awards!
For one of our clients, we received 27 incoming enquiries through their Facebook platform in just one month, showing how important it is to have a presence on social media as your customers can communicate with you quickly and easily.