A Facebook Page is essentially a Facebook profile for your business.
As Facebook puts it, “Facebook Pages enable public figures, businesses, and other entities to create an authentic and public presence on Facebook.” Only official brand representatives can create a Facebook Page for that business.
Groups, on the other hand, “allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.”
Anyone can create a group, which means that even if you have not created a Facebook group yourself, there might already be a group related to your brand. For example, there is a group we set up called Social Media & Marketing Support. This group is for anyone who wants to learn more about social media or marketing. (Feel free to join!).
Groups are usually set to private so group members can chat together without the public seeing the conversations. If groups related to your business already exist, you should get involved to keep an eye on the conversation, learn from what people are saying about you, and help provide the brand’s perspective.
To search for a group simply log in to your Facebook account and use the search facility at the top of the page.
We work with clients across Yorkshire providing expert marketing and social media support including training and management services. If you need support with Facebook Groups please get in touch with the team at Pick & Mix Marketing on – firstname.lastname@example.org