Overnight we’ve gone from soaring heat to shivering indoors with bed socks on and leaves dropping off the trees. The nights grow darker as each hour passes and spooky season draws nearer, and social media updates are few and far between. A lot has happened in the online world and we’re expecting to see the…
Going viral on social media has become quite the convoluted topic over the years – is there a science to internet stardom? Whether you’re a marketer or the occasional poster, you might be interested to know how the viral effect comes about. According to psychological theory, content that feels novel or that fills information gaps…
It seems like updates are coming in thick and fast for all social platforms, from additional Snap Map options to increased user accessibility. September certainly isn’t slowing down, with our social media forecast predicting high chances of eCommerce integration with a spot of monetisation opportunities for creators. Facebook An Uncertain Future for the Metaverse…
At just 12 years old, Instagram has become one of the leading social media platforms focussing on image-based content – sitting at over 2 billion active monthly users! Brand engagement on Instagram is significantly higher than Facebook and even more than Twitter. Think to yourself, how many new brands have you discovered through Instagram? How…
Ryanair has garnered mainstream media attention with its tongue-in-cheek social media presence, proving that commercial companies can still succeed when dropping corporate tones from their marketing. Noticing that TikTok has been a rising star over the past year, the airline has utilised capitalised on this by hopping on quick trends that garner the views of…
By existing in the online world, you’ve probably heard about SEO and people blabbing on about why it’s so important. But we’re here to tell that it really is. If you want your business to boom online, then you need to have a firm understanding of SEO and use it to get Google to like…
From improving the user experience to encouraging more users to monetise, our social media forecast for August delves into what you can expect from socials next month. Facebook More Monetisation Meta has been searching for new ways to help creators on its platform to earn money, one example being by adding exclusive content options…
With the rise of conscious consumerism, many businesses now work in a way that meets the moral and social demands of their clients. By supporting charities, businesses can boost their reputation, and achieve the feel-good factor that is another benefit of helping others. Charities have suffered from funding cuts over the last couple of…
How PR Can Help Small Businesses Another day, another corporate apology. Big brands are no stranger to cringeworthy mistakes in front of the ever-judging eyes of the public – but what about SME’s? Whilst you’re most likely not dealing with largescale reputational nightmares as a small business, utilising PR can still go a long way…
Social media and video game marketing campaigns are incredibly important for the fast-moving gaming world to target fanbases and make sales. From exclusive deals, and guerrilla marketing strategies, to simple tweets: game launches have gone to extreme lengths over the years to catch the eyes of casual gamers. Whilst we are spoilt for choice when…