TikTok open on a mobile phone

Why TikTok marketing isn’t for everyone

Tiktok is currently the #1 entertainment app on the Apple store, with over 9.8 million ratings. With over 2 billion downloads, the app exploded onto phone screens around the world in 2016. With an addictive infinity scroll display, the app absorbs users’ attention for up to 13 hours a month. Given that most videos are…


LinkedIn 2021 – how to establish yourself as an industry leader online

LinkedIn is a great place to establish both your personal and business ‘brand’ online, especially when face-to-face networking isn’t possible. Becoming a thought leader in your niche or an industry influencer may not be at the top of your priority list, however, the benefits from doing just that can reap huge rewards both for your…


How to use Instagram effectively to grow your business online

Instagram is one of those platforms that feels shrouded in mystery for a new business setting out on their online journey. Whilst scrolling through limitless pretty pictures, videos and self-promotion, it’s easy to stop and wonder, how on earth have so many businesses done so well, simply from sharing their story online?


Social media algorithms – what they are and how they work in 2020

Social media algorithms – understanding what they are and how to post on the top platforms   There is more than meets the eye when it comes to social media, not only does each platform attract a different audience, encourage a different style of content and generate a different form of ‘results’, beneath the surface…