LinkedIn 2021 – how to establish yourself as an industry leader online

LinkedIn is a great place to establish both your personal and business ‘brand’ online, especially when face-to-face networking isn’t possible. Becoming a thought leader in your niche or an industry influencer may not be at the top of your priority list, however, the benefits from doing just that can reap huge rewards both for your…


How to use Instagram effectively to grow your business online

Instagram is one of those platforms that feels shrouded in mystery for a new business setting out on their online journey. Whilst scrolling through limitless pretty pictures, videos and self-promotion, it’s easy to stop and wonder, how on earth have so many businesses done so well, simply from sharing their story online?


Social media algorithms – what they are and how they work in 2020

Social media algorithms – understanding what they are and how to post on the top platforms   There is more than meets the eye when it comes to social media, not only does each platform attract a different audience, encourage a different style of content and generate a different form of ‘results’, beneath the surface…

social media influencer

What and who is a social media influencer?

Identifying Influencers – who are they?   There’s no denying that influencers have changed how businesses and brands approach marketing and their online presence. Working with a social media influencer can turn a marketing campaign into a great success, but that’s only if the influential person fits your brand!  With so many ‘influencers’ out there,…