Getting your digital marketing strategy right, and working for your business, can be tricky. Often businesses find themselves putting in a lot of time and effort to get a strategy in place, only to find they aren’t getting the results they hoped for. If you find yourself struggling to figure out why your digital…
1) Get Help from Yoast When it comes to SEO it can be tricky and can take a while to learn the best way to optimise your content. One of the best tools that we’ve found for helping to get a handle on SEO (if you are WordPress user) is Yoast SEO for WordPress Plugin. It…
If you’re looking to catch the eye of your customers this Christmas, you’ll need to get thinking about how to make your product or service sparkle. Here are our Ten Top Tips for a successful Festive Social Media Marketing Campaign… PLAN. Make a plan several weeks prior to the offer/event to give you…
Spook up your marketing this Halloween…but don’t SCARE your customers away! Seasonal campaigns are a great way of enticing customers into your business, and Halloween is no exception. This is a great time of year to have some fun with your marketing and promotions. Here are a few of our favourite “spook-tacular” Halloween marketing…
Ey up….it’s Yorkshire Day! Yorkshire Day has been around for 41 years and simply put, it promotes God’s own county…Yorkshire, the northern English country of the white rose! The first incidence of this celebratory day took place on August 1st, 1974, in Beverley. It was originally set up by the Yorkshire Ridings Society to protest against…
York is abundant with thriving, independent businesses, which we believe act as the cornerstone of the community and help to preserve York’s charm and uniqueness. Don’t get us wrong, we can all appreciate the ease of a chain of retailer or eatery, you know what you’re getting and how much it will cost. However, when…
Want to get your Marketing hopping this Easter? Take advantage of this seasonal time of year and make your marketing egg-cellent! Here are a few of our favourite marketing ideas for this egg-citing time of year. Create your own Easter Egg Hunt There are many ways you can put on an Easter egg hunt…
It’s always important to make the most out of seasonal events that happen throughout the year, particularly big ones such as Valentine’s Day. It’s a chance for you to get a little more creative and help make your brand stand out from your competitors. We’ve created a list of 4 different marketing ideas that…
Here are a few ideas that can inspire you to create an Eggsellent Easter Campaign: Create an ‘Easter egg’ direct-mail campaign Direct Mail is the perfect tool for reaching a well-targeted audience with a special offer that the audience is likely to respond to. You could create a mailer in the shape of an Easter…
Mother’s Day is coming up —have you planned your promotions yet? Here are 9 ways to engage with your customers and make the most of the Mother’s Day marketing opportunity! Send a promotion via email If you sell directly — flowers, beauty or spa services/products, gifts etc, you should be sending out some email marketing…