How to use Instagram effectively to grow your business online

Instagram is one of those platforms that feels shrouded in mystery for a new business setting out on their online journey. Whilst scrolling through limitless pretty pictures, videos and self-promotion, it’s easy to stop and wonder, how on earth have so many businesses done so well, simply from sharing their story online?


LinkedIn 2021 – how to establish yourself as an industry leader online

LinkedIn is a great place to establish both your personal and business ‘brand’ online, especially when face-to-face networking isn’t possible. Becoming a thought leader in your niche or an industry influencer may not be at the top of your priority list, however, the benefits from doing just that can reap huge rewards both for your…

collage of popular harry styles pictures

The Power of the Hashtag: Fashion Statements and User Engagement

The Viral Event On the 26th of February 2020, Harry Styles played a set in New York City. Fans were obsessed with the funky, chunky knit cardigan he sported on stage. Designed by JW Anderson, the Colourblock Patchwork Cardigan went viral. It gained so much attention, it has now been reproduced hundreds of times around…

TikTok open on a mobile phone

Why TikTok marketing isn’t for everyone

Tiktok is currently the #1 entertainment app on the Apple store, with over 9.8 million ratings. With over 3 billion downloads, the app has become the first non-Facebook-owned app to reach this number! Having exploded onto phone screens around the world in 2016 the app has seen significant growth over the past 2 years. With…

Image shows a desk space, with a MacBook, iPhone notebook and glasses.

3 Affordable Advertising Options for Small Businesses

Do you want your local business to be a household name, without the hefty price tag? Do you want to learn how to capture new audiences’ interest, spread awareness of your brand identity, and direct people to your business? In the post-pandemic economic climate, with rent prices rising, many smaller companies are being forced to…