Overnight we’ve gone from soaring heat to shivering indoors with bed socks on and leaves dropping off the trees. The nights grow darker as each hour passes and spooky season draws nearer, and social media updates are few and far between. A lot has happened in the online world and we’re expecting to see the…
Going viral on social media has become quite the convoluted topic over the years – is there a science to internet stardom? Whether you’re a marketer or the occasional poster, you might be interested to know how the viral effect comes about. According to psychological theory, content that feels novel or that fills information gaps…
A strategic call to action (CTA) is a marketing tool that is implemented within a piece of content, such as social media posts, imagery, blogs, or a button, to prompt your audience to perform the indicated action. Common examples include: Follow me Sign up Read more Claim your exclusive discount Download your free resource…
At just 12 years old, Instagram has become one of the leading social media platforms focussing on image-based content – sitting at over 2 billion active monthly users! Brand engagement on Instagram is significantly higher than Facebook and even more than Twitter. Think to yourself, how many new brands have you discovered through Instagram? How…
Ryanair has garnered mainstream media attention with its tongue-in-cheek social media presence, proving that commercial companies can still succeed when dropping corporate tones from their marketing. Noticing that TikTok has been a rising star over the past year, the airline has utilised capitalised on this by hopping on quick trends that garner the views of…
In the modern and ever-changing environment of communications, the water is muddled with the various specialisms becoming intertwined – particularly in the case of Public Relations (PR) and social media. The Difference Between PR and Social Media Traditionally, PR was generally more focussed on key stakeholders – but with the rise of social media, the…
Scrolling on social media, you may have heard about NFTs, with users talking about purchasing digital artwork and other unique items for hundreds and even thousands of pounds. What are NFTs? An NFT – Non-fungible Token – is a unique digital asset that represents a physical or digital item such as art, videos, or even…
The past two years have been incredibly tough for all businesses, especially small, local businesses. These businesses often add interest, diversity, and a unique element to our local high streets, but did you know you can support small businesses using social media? These independent shops are owned by individuals who followed their dreams: without them,…
As we bring back fringes, clogs, suede vests and flared jeans – not only is “hippie” fashion jumping back into the limelight, but the large-scale environmental movement and “Give Earth a Chance” attitude is also on the rise. With the advancements of science shining a spotlight on the environmental impact of our consumer habits –…
When researching how to grow your small business or brand through social media there is a staggering amount of opinion available and you can easily disappear down a digital rabbit hole of information; some good, some not so good or not remotely relevant to your brand. Here are some tips on how NOT to grow…