Ryanair has garnered mainstream media attention with its tongue-in-cheek social media presence, proving that commercial companies can still succeed when dropping corporate tones from their marketing. Noticing that TikTok has been a rising star over the past year, the airline has utilised capitalised on this by hopping on quick trends that garner the views of…
In the modern and ever-changing environment of communications, the water is muddled with the various specialisms becoming intertwined – particularly in the case of Public Relations (PR) and social media. The Difference Between PR and Social Media Traditionally, PR was generally more focussed on key stakeholders – but with the rise of social media, the…
Scrolling on social media, you may have heard about NFTs, with users talking about purchasing digital artwork and other unique items for hundreds and even thousands of pounds. What are NFTs? An NFT – Non-fungible Token – is a unique digital asset that represents a physical or digital item such as art, videos, or even…
The past two years have been incredibly tough for all businesses, especially small, local businesses. These businesses often add interest, diversity, and a unique element to our local high streets, but did you know you can support small businesses using social media? These independent shops are owned by individuals who followed their dreams: without them,…
As we bring back fringes, clogs, suede vests and flared jeans – not only is “hippie” fashion jumping back into the limelight, but the large-scale environmental movement and “Give Earth a Chance” attitude is also on the rise. With the advancements of science shining a spotlight on the environmental impact of our consumer habits –…
When researching how to grow your small business or brand through social media there is a staggering amount of opinion available and you can easily disappear down a digital rabbit hole of information; some good, some not so good or not remotely relevant to your brand. Here are some tips on how NOT to grow…
Do you find yourself endlessly scrolling through your social media feeds? What catches your attention, why and how often does that content elicit the all-important click through to a business’s website? Social media posts can be overwhelming and thumb numbingly inane. Do you want your business to stand out from the competition? Of course you…
Coming up with fresh content ideas can sometimes be a struggle, but getting writer’s block shouldn’t become a common occurrence. There are plenty of exciting angles you can take when crafting new social media or blog posts, especially when there is a day for everything! Luckily, we have created a free national day content calendar…
Social media is an essential tool to stay connected, promote your brand and engage with your audience. Whilst the online world is necessary to grow and develop new connections, scrolling, creating content and being consistent can be overwhelming. On Blue Monday, both the real and online settings can seem dark, dull and mentally tiring if…
Have you ever heard of Canva? Used by millions of people around the world, Canva is a delight in the world of marketing for those that are not experienced in using design programmes such as Photoshop or Illustrator. It is an online programme that allows you to design professional layouts and stunning graphics that you…