Over the past 2 years, how we use social media professionally has changed, possibly forever. From keeping in touch with friends and family to doing business, building professional connections, and getting to know co-workers, social media has become critical in terms of communication for businesses.
Tiktok is currently the #1 entertainment app on the Apple store, with over 9.8 million ratings. With over 2 billion downloads, the app exploded onto phone screens around the world in 2016. With an addictive infinity scroll display, the app absorbs users’ attention for up to 13 hours a month. Given that most videos are…
Do you want your local business to be a household name, without the hefty price tag? Do you want to learn how to capture new audiences’ interest, spread awareness of your brand identity, and direct people to your business? In the post-pandemic economic climate, with rent prices rising, many smaller companies are being forced to…
Paid Facebook ads are a great way to build momentum on your page, reach people who aren’t already following your business and drive social media users through to your website. As we recently discussed in our blog about the difference between ads and posts, there are many advantages to adding a little budget to…
Did you know that 1 in 5 people have a disability? Whether it’s visual, hearing, motor or cognitive, many of us need a little help with accessing content online. By taking steps to improve the accessibility of your posts, you can not only enable more people to enjoy your stories and empathise with your…
In our social media training sessions, Facebook marketing beginners often ask us how unpaid Facebook posts and Facebook ads compare. In this blog, we take a look at some of the key differences between the two types of content and how you can combine them in a winning Facebook strategy.
Have you ever heard of Canva? Used by millions of people around the world, Canva is a delight in the world of marketing for those that are not experienced in using design programmes such as Photoshop or Illustrator. It is an online programme that allows you to design professional layouts and stunning graphics that you…
In the last Google Analytics blog we talked about the dashboard, and in this second blog we are going to focus on the ‘All traffic’ category of the acquisition section of the dashboard. When you look at the acquisition section you can drill down into traffic, Adwords, search console, social and campaigns, but we will…
It is clear that social media has changed the digital world dramatically, so much so that we now communicate with one another and brands in such a different way than we used to. Having the majority of existing and potential customers online in one environment means that brands can reach out to them more easily,…
The nights are getting lighter, the flowers are blooming and there’s a warmness to air. It must be spring! Traditionally the time to freshen up your living space, we at Pick & Mix Marketing think it’s about time to get your social media spruced up. Read on for our top tips.