social_media_pages_for_business

How to set up social media profiles for your business

Setting up profiles for your company’s social media channels can be a daunting task because each platform has its own personality and profile requirements. Here is a guide to setting up your company profiles on Facebook, LinkedIn, Twitter, and Instagram. It will help you to prepare the information and materials you need in advance, so…

social_media_algorithms_explained

Social media algorithms – what they are and how they work in 2020

Social media algorithms – understanding what they are and how to post on the top platforms   There is more than meets the eye when it comes to social media, not only does each platform attract a different audience, encourage a different style of content and generate a different form of ‘results’, beneath the surface…

social media influencer

What and who is a social media influencer?

Identifying Influencers – who are they?   There’s no denying that influencers have changed how businesses and brands approach marketing and their online presence. Working with a social media influencer can turn a marketing campaign into a great success, but that’s only if the influential person fits your brand!  With so many ‘influencers’ out there,…