Instagram is one of those platforms that feels shrouded in mystery for a new business setting out on their online journey. Whilst scrolling through limitless pretty pictures, videos and self-promotion, it’s easy to stop and wonder, how on earth have so many businesses done so well, simply from sharing their story online?
LinkedIn is a great place to establish both your personal and business ‘brand’ online, especially when face-to-face networking isn’t possible. Becoming a thought leader in your niche or an industry influencer may not be at the top of your priority list, however, the benefits from doing just that can reap huge rewards both for your…
The Viral Event On the 26th of February 2020, Harry Styles played a set in New York City. Fans were obsessed with the funky, chunky knit cardigan he sported on stage. Designed by JW Anderson, the Colourblock Patchwork Cardigan went viral. It gained so much attention, it has now been reproduced hundreds of times around…
As people are turning to social media to identify brand authenticity now more than ever, it’s important that businesses understand that types of content can help with this, as well as how to make content interesting and engaging to keep people coming back.
If you aren’t already using them, Instagram Highlights are a fantastic way to extend the life of your stories. This feature allows you to save your story content into albums which are visible on your profile for as long as you need them to be.
One of the most powerful, yet seemingly overlooked, social platforms is Pinterest. Pinterest goes beyond the traditional role of a social platform – Pinterest is a dynamic search tool which can be used to inspire and inform whilst at the same time driving awareness, traffic & conversions for your brand.
Over the past 2 years, how we use social media professionally has changed, possibly forever. From keeping in touch with friends and family to doing business, building professional connections, and getting to know co-workers, social media has become critical in terms of communication for businesses.
Tiktok is currently the #1 entertainment app on the Apple store, with over 9.8 million ratings. With over 3 billion downloads, the app has become the first non-Facebook-owned app to reach this number! Having exploded onto phone screens around the world in 2016 the app has seen significant growth over the past 2 years. With…
Do you want your local business to be a household name, without the hefty price tag? Do you want to learn how to capture new audiences’ interest, spread awareness of your brand identity, and direct people to your business? In the post-pandemic economic climate, with rent prices rising, many smaller companies are being forced to…
Paid Facebook ads are a great way to build momentum on your page, reach people who aren’t already following your business and drive social media users through to your website. As we recently discussed in our blog about the difference between ads and posts, there are many advantages to adding a little budget to…