Over the past 2 years, how we use social media professionally has changed, possibly forever. From keeping in touch with friends and family to doing business, building professional connections, and getting to know co-workers, social media has become critical in terms of communication for businesses.
Tiktok is currently the #1 entertainment app on the Apple store, with over 9.8 million ratings. With over 2 billion downloads, the app exploded onto phone screens around the world in 2016. With an addictive infinity scroll display, the app absorbs users’ attention for up to 13 hours a month. Given that most videos are…
Do you want your local business to be a household name, without the hefty price tag? Do you want to learn how to capture new audiences’ interest, spread awareness of your brand identity, and direct people to your business? In the post-pandemic economic climate, with rent prices rising, many smaller companies are being forced to…
Paid Facebook ads are a great way to build momentum on your page, reach people who aren’t already following your business and drive social media users through to your website. As we recently discussed in our blog about the difference between ads and posts, there are many advantages to adding a little budget to…
Did you know that 1 in 5 people have a disability? Whether it’s visual, hearing, motor or cognitive, many of us need a little help with accessing content online. By taking steps to improve the accessibility of your posts, you can not only enable more people to enjoy your stories and empathise with your…
In the last Google Analytics blog we talked about the dashboard, and in this second blog we are going to focus on the ‘All traffic’ category of the acquisition section of the dashboard. When you look at the acquisition section you can drill down into traffic, Adwords, search console, social and campaigns, but we will…
Google Analytics quite simply is one of the most powerful tools we marketers can use to analyse and gain insight into our web traffic. If you are a regular Google Analytics user you may have noticed that the dashboard has recently been updated to make it more user friendly, if you are a novice then…
It is clear that social media has changed the digital world dramatically, so much so that we now communicate with one another and brands in such a different way than we used to. Having the majority of existing and potential customers online in one environment means that brands can reach out to them more easily,…
LinkedIn is a great place to establish both your personal and business ‘brand’ online, especially when face-to-face networking isn’t possible. Becoming a thought leader in your niche or an industry influencer may not be at the top of your priority list, however, the benefits from doing just that can reap huge rewards both for your…
You might have heard about one of the newest, hottest social apps of the moment, Clubhouse. This new app has sparked a whole host of FOMO amongst social influencers and business people alike. The app has been praised for its simplicity, and its capacity to facilitate real community and discussion – but the question for…