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Why TikTok marketing isn’t for everyone

Tiktok is currently the #1 entertainment app on the Apple store, with over 9.8 million ratings. With over 2 billion downloads, the app exploded onto phone screens around the world in 2016. With an addictive infinity scroll display, the app absorbs users’ attention for up to 13 hours a month. Given that most videos are…

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3 Affordable Advertising Options for Small Businesses

Do you want your local business to be a household name, without the hefty price tag? Do you want to learn how to capture new audiences’ interest, spread awareness of your brand identity, and direct people to your business? In the post-pandemic economic climate, with rent prices rising, many smaller companies are being forced to…

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LinkedIn 2021 – how to establish yourself as an industry leader online

LinkedIn is a great place to establish both your personal and business ‘brand’ online, especially when face-to-face networking isn’t possible. Becoming a thought leader in your niche or an industry influencer may not be at the top of your priority list, however, the benefits from doing just that can reap huge rewards both for your…