How to make the most of online communities Social Media provides a fantastic opportunity to connect with likeminded people, business communities, support groups, friends and family. We can keep in touch and join in on conversations taking place around the world at any time of day with instant contact. Social Media is also a…
If you’re looking to catch the eye of your customers this Christmas, you’ll need to get thinking about how to make your product or service sparkle. Here are our Ten Top Tips for a successful Festive Social Media Marketing Campaign… PLAN. Make a plan several weeks prior to the offer/event to give you…
When you’re investing time and money into an activity you want to understand the value and ROI it provides. Here are 2 social media metrics you should track: 1: Referral Traffic We always discuss with clients that it’s one thing to build up a social community on sites like Twitter and Facebook, but it’s how…
14 Must-Know Tips for Getting your Social Media fit in 2019 We’ve all eagerly set resolutions to spur us on as we enter the new year. The problem is, without understanding what’s possible, setting an actionable plan and gaining the necessary support, we’re likely to be disappointed. All that good intention soon fades…
The power of networking shouldn’t be underestimated – good connections can be a source of inspiration, knowledge, ideas and, of course, potential leads.
It is clear that social media has changed the digital world dramatically, so much so that we now communicate with one another and brands in such a different way than we used to. Having the majority of existing and potential customers online in one environment means that brands can reach out to them more easily,…
Crisis management: the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organization, its stakeholders, or the general public, seriously interrupt business, damage reputation and/or negatively impact the bottom line. We have recently attended several lectures and workshops on crisis management which has influenced this blog post.…
Sharing content via social media is more valuable than ever for audience engagement and marketing success, with such a vast amount of content being generated and uploaded to the internet every day, even every second, there is a lot of competition to get your content noticed and to stand out from the crowd! Did you…
Accurate as of February 2018 Graphic sizes for social media platforms seem to be ever-changing, the struggle is real! Whether it’s for a news update, brand promotion, video or a quote, visual aids play a major role in the success of conveying your brand through social media.
Now is a good time for companies to take a look at their digital strategies. We’ve been talking a lot about the importance of building a solid strategy and are even running an event in a couple of weeks in Partnership with Make it York to help get the year off right. We believe a…