Social Media Crisis Management and how to be prepared

Crisis management: the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organization, its stakeholders, or the general public, seriously interrupt business, damage reputation and/or negatively impact the bottom line. We have recently attended several lectures and workshops on crisis management which has influenced this blog post.…

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5 reasons why you need to use video content in your Social Media

Sharing content via social media is more valuable than ever for audience engagement and marketing success, with such a vast amount of content being generated and uploaded to the internet every day, even every second, there is a lot of competition to get your content noticed and to stand out from the crowd! Did you know that people process visuals 60,000 times faster than plain text? That’s just ONE of many reasons to make sure you are including visuals in your Social Media plan!