How to use Instagram effectively to grow your business online

Instagram is one of those platforms that feels shrouded in mystery for a new business setting out on their online journey. Whilst scrolling through limitless pretty pictures, videos and self-promotion, it’s easy to stop and wonder, how on earth have so many businesses done so well, simply from sharing their story online?

collage of popular harry styles pictures

The Power of the Hashtag: Fashion Statements and User Engagement

The Viral Event On the 26th of February 2020, Harry Styles played a set in New York City. Fans were obsessed with the funky, chunky knit cardigan he sported on stage. Designed by JW Anderson, the Colourblock Patchwork Cardigan went viral. It gained so much attention, it has now been reproduced hundreds of times around…

Image shows a desk space, with a MacBook, iPhone notebook and glasses.

3 Affordable Advertising Options for Small Businesses

Do you want your local business to be a household name, without the hefty price tag? Do you want to learn how to capture new audiences’ interest, spread awareness of your brand identity, and direct people to your business? In the post-pandemic economic climate, with rent prices rising, many smaller companies are being forced to…


How to set up social media profiles for your business

Setting up profiles for your company’s social media channels can be a daunting task because each platform has its own personality and profile requirements. Here is a guide to setting up your company profiles on Facebook, LinkedIn, Twitter, and Instagram. It will help you to prepare the information and materials you need in advance, so…


Social media algorithms – what they are and how they work in 2020

Social media algorithms – understanding what they are and how to post on the top platforms   There is more than meets the eye when it comes to social media, not only does each platform attract a different audience, encourage a different style of content and generate a different form of ‘results’, beneath the surface…