Paid Facebook ads are a great way to build momentum on your page, reach people who aren’t already following your business and drive social media users through to your website. As we recently discussed in our blog about the difference between ads and posts, there are many advantages to adding a little budget to…
Did you know that 1 in 5 people have a disability? Whether it’s visual, hearing, motor or cognitive, many of us need a little help with accessing content online. By taking steps to improve the accessibility of your posts, you can not only enable more people to enjoy your stories and empathise with your…
In our social media training sessions, Facebook marketing beginners often ask us how unpaid Facebook posts and Facebook ads compare. In this blog, we take a look at some of the key differences between the two types of content and how you can combine them in a winning Facebook strategy.