collage of popular harry styles pictures

The Power of the Hashtag: Fashion Statements and User Engagement

Instagram Marketing, Social Media, Social Media Strategy, UncategorisedLeave a comment

The Viral Event On the 26th of February 2020, Harry Styles played a set in New York City. Fans were obsessed with the funky, chunky knit cardigan he sported on stage. Designed by JW Anderson, the Colourblock Patchwork Cardigan went viral. It gained so much attention, it has now been reproduced hundreds of times around…

TikTok open on a mobile phone

Why TikTok marketing isn’t for everyone

Marketing Campaigns, Marketing Updates, Social Media, Social Media Strategy, Social Media Updates, UncategorisedLeave a comment

Tiktok is currently the #1 entertainment app on the Apple store, with over 9.8 million ratings. With over 3 billion downloads, the app has become the first non-Facebook-owned app to reach this number! Having exploded onto phone screens around the world in 2016 the app has seen significant growth over the past 2 years. With…