Social media campaigns are notorious for their potential to reach large audiences in a low-cost, impactful, and effective way. With billions of people now on social platforms, and this number continuing to increase day after day – there is truly no better way to position your business within the public eye. Think to yourself, how…
Overnight we’ve gone from soaring heat to shivering indoors with bed socks on and leaves dropping off the trees. The nights grow darker as each hour passes and spooky season draws nearer, and social media updates are few and far between. A lot has happened in the online world and we’re expecting to see the…
Going viral on social media has become quite the convoluted topic over the years – is there a science to internet stardom? Whether you’re a marketer or the occasional poster, you might be interested to know how the viral effect comes about. According to psychological theory, content that feels novel or that fills information gaps…
A strategic call to action (CTA) is a marketing tool that is implemented within a piece of content, such as social media posts, imagery, blogs, or a button, to prompt your audience to perform the indicated action. Common examples include: Follow me Sign up Read more Claim your exclusive discount Download your free resource…
It seems like updates are coming in thick and fast for all social platforms, from additional Snap Map options to increased user accessibility. September certainly isn’t slowing down, with our social media forecast predicting high chances of eCommerce integration with a spot of monetisation opportunities for creators. Facebook An Uncertain Future for the Metaverse…
From improving the user experience to encouraging more users to monetise, our social media forecast for August delves into what you can expect from socials next month. Facebook More Monetisation Meta has been searching for new ways to help creators on its platform to earn money, one example being by adding exclusive content options…
With the rise of conscious consumerism, many businesses now work in a way that meets the moral and social demands of their clients. By supporting charities, businesses can boost their reputation, and achieve the feel-good factor that is another benefit of helping others. Charities have suffered from funding cuts over the last couple of…
How PR Can Help Small Businesses Another day, another corporate apology. Big brands are no stranger to cringeworthy mistakes in front of the ever-judging eyes of the public – but what about SME’s? Whilst you’re most likely not dealing with largescale reputational nightmares as a small business, utilising PR can still go a long way…
Social media is constantly changing, adapting, and updating to meet users’ needs and keep up to date with the latest technology; Our Social Media Forecast for July delves into what we’ve seen and what you can expect over the coming months. Last month, we suggested that there would be some significant movement on the short-vide…
In the modern and ever-changing environment of communications, the water is muddled with the various specialisms becoming intertwined – particularly in the case of Public Relations (PR) and social media. The Difference Between PR and Social Media Traditionally, PR was generally more focussed on key stakeholders – but with the rise of social media, the…