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Customers, Content & Social Media Workshop

£165.00

Social media experts Pick & Mix Marketing and The Social Media Tree have come together to bring you this hands-on workshop where you will discover your key customer groups, identify where they are online and develop the ways in which you communicate with them through social media. You’ll leave with a clear plan of how to move forward with your social media content in 2020.

Is this workshop for me?

  • Are you struggling with what to say and where to say it when it comes to using Social Media for your business?
  • Do you need help understanding your target audience so you can speak to them more clearly?
  • Do you feel like you’re posting content but not reaching your ideal customers?
  • Is it a challenge to work out how to connect with them?
  • Are you scrabbling round for ideas when you want to have a clear plan to follow?

If any of the above resonate with you, you’ve come to the right place!

This full day workshop has been designed to provide businesses with the tools they need to identify who, where and how to engage with their customers through social media.

These new skills will help you create a standout social media presence that generate leads for your business.

This workshop will cover…

  • How to create customer personas based on your ideal customers
  • How to understand your ideal customers so you can talk directly to them
  • An understanding of what it means to be a sociable brand and how to create business results with it
  • Where to reach your audience online
  • What content to use to engage both current and potential customers across the main social media platforms
  • Creating a manageable and effective content plan for 2020

This is a practical workshop, full of advice, tools and templates that enable you to walk away with a clear set of next steps that can immediately help you and your business.

How will this workshop benefit me and my business?

This workshop is designed to teach you everything you need to know about building customer personas, identifying content themes, planning your social media calendars and engaging your audience.

Places are limited to make sure everyone has some focused time with the trainers during the day, so there will be no more than 12 delegates on this course.

Timings

9:45am arrival for a 10am start

Refreshments (including Tea and Coffee will be available throughout the day)

12:45pm lunch – 30 minute refreshment break (lunch not provided)

4pm finish

When?

This workshop date and venue are currently TBC

Cost: £165 + vat

Please book below through PayPal – Alternatively, if you would prefer to pay via BACs please email us your full business name, postal address and contact name to: info@pickandmixms.co.uk and we will send an invoice.

Meet your trainers…

Jess Valenghi – Pick & Mix Marketing

A qualified marketing and Social Media expert, Jess has 7 years experience in marketing. Jess has worked with many clients across sectors, both B2B and B2C to define clear, consistent, social media strategies and results driven campaigns.

Jess is enthusiastic and passionate about helping businesses find their feet online and get the best results from their Social Media activities.

 

 

Rebecca Mason – The Social Media Tree

A qualified Social Media Manager with 25+ years of Business Development & Management experience. Rebecca has worked in a variety of industries including Travel & Tourism, Hospitality, Events including Weddings, Chamber of Commerce and UK ELT.

Rebecca is passionate about helping businesses become sociable brands and helping them grow their online presence via Social Media.

 

 

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Customers, Content & Social Media Workshop February 25th 2020

£165.00

Social media experts Pick & Mix Marketing and The Social Media Tree have come together to bring you this hands-on workshop where you will discover your key customer groups, identify where they are online and develop the ways in which you communicate with them through social media. You’ll leave with a clear plan of how to move forward with your social media content in 2020.

Is this workshop for me?

  • Are you struggling with what to say and where to say it when it comes to using Social Media for your business?
  • Do you need help understanding your target audience so you can speak to them more clearly?
  • Do you feel like you’re posting content but not reaching your ideal customers?
  • Is it a challenge to work out how to connect with them?
  • Are you scrabbling round for ideas when you want to have a clear plan to follow?

If any of the above resonate with you, you’ve come to the right place!

This full day workshop has been designed to provide businesses with the tools they need to identify who, where and how to engage with their customers through social media.

These new skills will help you create a standout social media presence that generate leads for your business.

This workshop will cover…

  • How to create customer personas based on your ideal customers
  • How to understand your ideal customers so you can talk directly to them
  • An understanding of what it means to be a sociable brand and how to create business results with it
  • Where to reach your audience online
  • What content to use to engage both current and potential customers across the main social media platforms
  • Creating a manageable and effective content plan for 2020

This is a practical workshop, full of advice, tools and templates that enable you to walk away with a clear set of next steps that can immediately help you and your business.

How will this workshop benefit me and my business?

This workshop is designed to teach you everything you need to know about building customer personas, identifying content themes, planning your social media calendars and engaging your audience.

Places are limited to make sure everyone has some focused time with the trainers during the day, so there will be no more than 12 delegates on this course.

Timings

9:45am arrival for a 10am start

Refreshments (including Tea and Coffee will be available throughout the day)

12:45pm lunch – 30 minute refreshment break (lunch not provided)

4pm finish

Location

The workshop will be held at Mercure York Fairfield Manor.

For details on how to get there please contact the hotel.

Shipton Road
York
YO30 1XW

Phone: 01904 225 012 | Email: info@mercureyork.co.uk

When?

This workshop will take place on Tuesday 25th February from 10am-4pm

Cost: £165 + vat

Please book below through PayPal – Alternatively, if you would prefer to pay via BACs please email us your full business name, postal address and contact name to: info@pickandmixms.co.uk and we will send an invoice.

Meet your trainers…

Jess Valenghi – Pick & Mix Marketing

A qualified marketing and Social Media expert, Jess has 7 years experience in marketing. Jess has worked with many clients across sectors, both B2B and B2C to define clear, consistent, social media strategies and results driven campaigns.

Jess is enthusiastic and passionate about helping businesses find their feet online and get the best results from their Social Media activities.

 

 

Rebecca Mason – The Social Media Tree

A qualified Social Media Manager with 25+ years of Business Development & Management experience. Rebecca has worked in a variety of industries including Travel & Tourism, Hospitality, Events including Weddings, Chamber of Commerce and UK ELT.

Rebecca is passionate about helping businesses become sociable brands and helping them grow their online presence via Social Media.

 

 

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Facebook Advertising Workshop

£75.00

Quite often when you have a Facebook business page for some time, your efforts can reach a plateau and you no longer hit the goals and targets you were hoping for.

Paid Social, or Social Media Advertising, is one of the most comprehensive and targeted forms of Advertising online.

And according to Sprout Social 97% of social advertisers choose Facebook as their most used and most useful social media platform.

Our Facebook Advertising Workshop will teach you the skills you need to create and manage successful advertising campaigns for your business. We’ll come armed with plenty of hints and tips for attracting new people to your brand or business and show you how to drive traffic to your website.

This Facebook Advertising Workshop will include:

  • Why you should use Facebooks Ads
  • Overview and set up of Facebook Ad Manager
  • Types of Ads and their objectives
  • Identifying the best Ads for your business
  • Facebook pixel – installation and overview
  • Creating audiences – targeting and re-targeting
  • Setting up and designing Ads
  • Setting budgets
  • Evaluating results

What will I learn and what business benefits can be seen

  • You will leave with the knowledge and some practical experience on how use Facebook Advertising for your business.
  • Your business will be seen by more potential customers.
  • You will be able to identify the content that has gained a positive impact on your business
  • You will understand the results of Advertising campaigns to help plan future campaigns

Is it for me?

This workshop has been designed for businesses who have already been actively using a Facebook Business page but feel unsure how to take it to the next level.

Training format

  • Practical workshop
  • Live demonstrations
  • Delegates will implement the learning throughout the session
  • For up to 4 delegates

Workshop Date:

  • TBC

Price £75 + VAT per workshop/per delegate

Social Media Training Workshop
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Instagram For Business Workshop

£75.00

More than 25 million companies worldwide are already using Instagram for business, and more than 200 million users visit at least one business profiles every day.

As Facebook refocuses on connecting people with content from family and friends, Instagram has become “the new home for brands”, where engagement is high, followers are brand-loyal and real business goals can be achieved. Our Instagram session will guide you through the platform and show you how to utilise it to achieve great results for your business and speak directly to your target audience.

This Instagram Training Workshop will include:

  • Overview of Instagram
  • How to make your page a business page
  • How to reach new audiences
  • How to engage with other pages
  • How to understand how well your posts are performing and benchmark current performance using Insights
  • How to use the Story feature

What will I learn and what business benefits can be seen

  • You will leave with the knowledge and some practical experience on how use Instagram marketing for your business.
  • Your business will be seen by more potential customers.
  • You will be able to identify the type of content that will generate a positive impact for your business.

Is it for me?

This workshop has been designed for business owners who have either recently set up a profile and need guidance through how to use it, or have yet to set one up and need support with understanding it from a beginner level.

Training format

  • Practical workshops
  • Using live demonstrations
  • Delegates will implement the learning throughout the session
  • For up to 4 delegates

Workshop Date:

  • TBC

Price £75 + VAT per workshop/per delegate

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LinkedIn for Business Workshop

£75.00

How to use LinkedIn for Business

With over 590 million members worldwide, LinkedIn is the largest professional network in the world and comes with bucket loads of benefits for both individuals and businesses.

Did you know two new members join LinkedIn every second of every day?

We can say from our own experience that the site has really taken off in the last few months and there’s never been a better time to get involved. Not only can businesses drive traffic to their website and establish themselves as industry leaders, but individuals can grow their networks and nurture customer relationships.

We’ve put together this workshop to give you an overview of LinkedIn and help you try out best practices. You’ll go away understanding how to use its features, how to make connections and ultimately, how to successfully market your business.

We deliberately host our workshops in small groups so you’ll get individual attention and be able to ask questions. They’re friendly sessions shared with like-minded people and a great opportunity to bounce ideas off of each other.

In this LinkedIn workshop, you’ll learn:

  • The basics of how to use LinkedIn
  • The way to make your personal profile “all-star”
  • How to create your own posts
  • How to engage with other people’s posts
  • The best way to make new connections and start conversations
  • How to find useful content
  • How to create and manage a business page
  • Which posts are performing the best and who is following your business page
  • And most importantly, how to keep up the momentum after the workshop has ended!

The workshop will be highly interactive with the chance to practice using LinkedIn as you go so what you learn sticks in your memory. Your workshop leader will be a member of our team who uses LinkedIn every day and can give you insider tips on how best to use the site.

You’ll benefit your business by:

  • Reaching more potential customers
  • Growing your professional network
  • Showing your value and expertise in your industry
  • Learning more about who your customers are and what their priorities are

Is it for me?

Perhaps you’ve given LinkedIn a go but have found it overwhelming or confusing and would like some more guidance. Or maybe you’re completely new to the platform and don’t know where to begin. This beginner session assumes little or no prior knowledge. We’ll walk you right through from the start.

Where do they take place?

We hold the workshops at our office > Ground Floor, 2 Maple House, Northminster Business Park, Upper Poppleton, York. YO26 6QW.

How do I get there?

We have parking available outside the office, alternatively the Park & Ride is just 5 minutes walk, Poppleton Train Station is 15 minutes walk or there is cycle storage around the back of the office.

Workshop Date:

  • TBC

Price £75 + VAT per workshop/per delegate 

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LinkedIn for Business Workshop 11th September 2019

£65.00

How to use LinkedIn for Business

With over 590 million members worldwide, LinkedIn is the largest professional network in the world and comes with bucket loads of benefits for both individuals and businesses.

Did you know two new members join LinkedIn every second of every day?

We can say from our own experience that the site has really taken off in the last few months and there’s never been a better time to get involved. Not only can businesses drive traffic to their website and establish themselves as industry leaders, but individuals can grow their networks and nurture customer relationships.

We’ve put together this workshop to give you an overview of LinkedIn and help you try out best practices. You’ll go away understanding how to use its features, how to make connections and ultimately, how to successfully market your business.

We deliberately host our workshops in small groups so you’ll get individual attention and be able to ask questions. They’re friendly sessions shared with like-minded people and a great opportunity to bounce ideas off of each other.

In this LinkedIn workshop, you’ll learn:

  • The basics of how to use LinkedIn
  • The way to make your personal profile “all-star”
  • How to create your own posts
  • How to engage with other people’s posts
  • The best way to make new connections and start conversations
  • How to find useful content
  • How to create and manage a business page
  • Which posts are performing the best and who is following your business page
  • And most importantly, how to keep up the momentum after the workshop has ended!

The workshop will be highly interactive with the chance to practice using LinkedIn as you go so what you learn sticks in your memory. Your workshop leader will be a member of our team who uses LinkedIn every day and can give you insider tips on how best to use the site.

You’ll benefit your business by:

  • Reaching more potential customers
  • Growing your professional network
  • Showing your value and expertise in your industry
  • Learning more about who your customers are and what their priorities are

Is it for me?

Perhaps you’ve given LinkedIn a go but have found it overwhelming or confusing and would like some more guidance. Or maybe you’re completely new to the platform and don’t know where to begin. This beginner session assumes little or no prior knowledge. We’ll walk you right through from the start.

Where do they take place?

We hold the workshops at our office > Ground Floor, 2 Maple House, Northminster Business Park, Upper Poppleton, York. YO26 6QW.

How do I get there?

We have parking available outside the office, alternatively the Park & Ride is just 5 minutes walk, Poppleton Train Station is 15 minutes walk or there is cycle storage around the back of the office.

Workshop Date:

  • Wednesday 11th September 2019 – 10am – 12pm

Price £65 + VAT per workshop/per delegate

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LinkedIn for Business Workshop 16th October 2019

£65.00

How to use LinkedIn for Business

With over 590 million members worldwide, LinkedIn is the largest professional network in the world and comes with bucket loads of benefits for both individuals and businesses.

Did you know two new members join LinkedIn every second of every day?

We can say from our own experience that the site has really taken off in the last few months and there’s never been a better time to get involved. Not only can businesses drive traffic to their website and establish themselves as industry leaders, but individuals can grow their networks and nurture customer relationships.

We’ve put together this workshop to give you an overview of LinkedIn and help you try out best practices. You’ll go away understanding how to use its features, how to make connections and ultimately, how to successfully market your business.

We deliberately host our workshops in small groups so you’ll get individual attention and be able to ask questions. They’re friendly sessions shared with like-minded people and a great opportunity to bounce ideas off of each other.

In this LinkedIn workshop, you’ll learn:

  • The basics of how to use LinkedIn
  • The way to make your personal profile “all-star”
  • How to create your own posts
  • How to engage with other people’s posts
  • The best way to make new connections and start conversations
  • How to find useful content
  • How to create and manage a business page
  • Which posts are performing the best and who is following your business page
  • And most importantly, how to keep up the momentum after the workshop has ended!

The workshop will be highly interactive with the chance to practice using LinkedIn as you go so what you learn sticks in your memory. Your workshop leader will be a member of our team who uses LinkedIn every day and can give you insider tips on how best to use the site.

You’ll benefit your business by:

  • Reaching more potential customers
  • Growing your professional network
  • Showing your value and expertise in your industry
  • Learning more about who your customers are and what their priorities are

Is it for me?

Perhaps you’ve given LinkedIn a go but have found it overwhelming or confusing and would like some more guidance. Or maybe you’re completely new to the platform and don’t know where to begin. This beginner session assumes little or no prior knowledge. We’ll walk you right through from the start.

Where do they take place?

We hold the workshops at our office > Ground Floor, 2 Maple House, Northminster Business Park, Upper Poppleton, York. YO26 6QW.

How do I get there?

We have parking available outside the office, alternatively the Park & Ride is just 5 minutes walk, Poppleton Train Station is 15 minutes walk or there is cycle storage around the back of the office.

Workshop Date:

  • Wednesday 16th October 2019 – 10am – 12pm

Price £65 + VAT per workshop/per delegate

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Social Media Analytics Workshop

£75.00

Social Media is an integral part of all businesses marketing strategies nowadays, but how do you know that the work you are putting in is driving the results you need?

Are you unsure how to measure the success of social media campaigns, or would you like to feel more confident that the content you are producing is resulting in ROI?  In this workshop you will learn about the different platforms analytics options and how these can be used to create tangible marketing data for your business.

This Social Media Analytics Workshop will include:

  • Overview of social media analytics
  • Building an understanding of your audience through data
  • Responding to analytics – how do you adapt your campaign in real time
  • Google Analytics: Acquisition, Behaviour, Conversion
  • Social media analytics – in-platform analytics alongside third party social media management platforms
  • Measuring a campaign’s return on investment (ROI)
  • Presenting Data

The main channels covered:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Google Analytics

What will I learn and what business benefits can be seen

 

By the end of the course you should be able to:

  • Evaluate the effectiveness of a campaign using Google Analytics
  • Evaluate the effectiveness of a campaign using social media analytics
  • Discover how people find your site and pages and how they interact with you
  • Present a compelling argument for investment in social media in marketing budgets
  • Select the most appropriate social media channels for your business
  • Understand the relationship between data and social media marketing
  • Tailor your campaigns based on real time data

Is it for me?

This course is for social media / marketing managers, campaigners, PRs, journalists, digital marketers and start-up entrepreneurs who already use social media for business and want to integrate data and analytics into their campaigns. You will leave with the knowledge and some practical experience on how to use social media analytics for your business

This workshop has been designed for businesses who have social media profiles set up for their business but are struggling to understand how these are working towards reaching their marketing objectives.

Training format

  • Practical workshop
  • Live demonstrations
  • Delegates will implement the learning throughout the session
  • For up to 4 delegates

Workshop Date:

  • TBC

Price £75 + VAT per workshop/per delegate

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Twitter for Business Workshop 30th September 2019

£65.00

Twitter can prove fruitful for businesses who want to connect with their customers and suppliers instantly.

If you want to learn how to Tweet or understand how Twitter works, this Workshop is the perfect way to show you how to get started and help you overcome any fears you may have.

This Twitter Training Workshop will include:

  • Overview of a Twitter profile
  • Objectives of using Twitter for business
  • Profile settings
  • Twitter terminology
  • How to tweet, what to tweet
  • How to build an audience and engage with other businesses
  • Hashtags and how to use them
  • How to tag in other businesses and engage with other profiles
  • How to message profiles directly
  • Twitter Analytics – monitor current performance and content and how to use these tools to monitor performance
  • Time saving tools

What will I learn and what business benefits can be seen

  • You will leave with the knowledge and some practical experience on how to use Twitter marketing for your business.
  • Your business will be seen by more potential customers.
  • You will be able to identify the content that has gained a positive impact for your business.
  • You will gain an understanding of the Analytics tool to understand your customers further.
  • You will be able to develop existing content ideas to increase customer engagement.

Is it for me?

This workshop has been designed for business owners who have been using a Twitter profile already but feel unsure how to take it to the next level.

Training format

  • Practical workshops
  • Using live demonstrations
  • Delegates will implement the learning throughout the session
  • For up to 4 delegates

Workshop Date:

  • September 30th 2019 – 10am – 12pm

Price £65 + VAT per workshop/per delegate