Identifying Influencers – who are they? There’s no denying that influencers have changed how businesses and brands approach marketing and their online presence. Working with a social media influencer can turn a marketing campaign into a great success, but that’s only if the influential person fits your brand! With so many ‘influencers’ out there,…
There are many review sites out there these days that allow customers to leave feedback for the businesses they’ve used or visited. Review sites should also be considered as an important tool in engaging with your audience, both current and potential. Here’s why:
Are you wondering what to do with your business Facebook profile? Do you have a Facebook profile but are confused about what to post, when to post, or how to post? Then our Facebook 1:1 training sessions are just what you need! Our training sessions are tailored to your requirements and run at your speed.…
TikTok has gained momentum and just as we predicted at the start of the year, it is taking the social media world by storm. As one of the newer platforms, we wanted to get to know TikTok a little better and share with you our thoughts on this all-singing, all-dancing social network! What…
What do you want to achieve on social media? Before you start whittling down the influencers who you’d like to endorse your brand, you must decide what you want their advocacy to achieve. Do you want to reach more customers, build trust in your brand or sell a specific product? Perhaps you want to grow…
How to make the most of online communities Social media provides a fantastic opportunity to connect with likeminded people, business communities, support groups, friends and family. We can keep in touch and join in on conversations taking place around the world at any time of day with instant contact. Social media is also a…
If you’re looking to catch the eye of your customers this Christmas, you’ll need to get thinking about how to make your product or service sparkle. Here are our Ten Top Tips for a successful Festive Social Media Marketing Campaign… PLAN. Make a plan several weeks prior to the offer/event to give you…
When you’re investing time and money into an activity you want to understand the value and ROI it provides. Here are 2 social media metrics you should track: 1: Referral Traffic We always discuss with clients that it’s one thing to build up a social community on sites like Twitter and Facebook, but it’s how…
14 Must-Know Tips for Getting your Social Media fit in 2019 We’ve all eagerly set resolutions to spur us on as we enter the new year. The problem is, without understanding what’s possible, setting an actionable plan and gaining the necessary support, we’re likely to be disappointed. All that good intention soon fades…
Now is a good time for companies to take a look at their digital strategies. We’ve been talking a lot about the importance of building a solid strategy and are even running an event in a couple of weeks in Partnership with Make it York to help get the year off right. We believe a…