Going viral on social media has become quite the convoluted topic over the years – is there a science to internet stardom? Whether you’re a marketer or the occasional poster, you might be interested to know how the viral effect comes about. According to psychological theory, content that feels novel or that fills information gaps…
By existing in the online world, you’ve probably heard about SEO and people blabbing on about why it’s so important. But we’re here to tell that it really is. If you want your business to boom online, then you need to have a firm understanding of SEO and use it to get Google to like…
From improving the user experience to encouraging more users to monetise, our social media forecast for August delves into what you can expect from socials next month. Facebook More Monetisation Meta has been searching for new ways to help creators on its platform to earn money, one example being by adding exclusive content options…
There’s a lot of competition out there on Instagram and it’s getting harder to stand out from the crowd and your competitors. We have come up with some top tips to make the most of your account and help you increase your following. Here’s how you can create an engaging Instagram feed: Consider your…
April saw the emergence of updates to video content production, more account personalisation options, and a greater focus on tackling misinformation. With more updates set to hit the screens and the social world continuing to become incredibly important for individuals and businesses alike, May is set to be an interesting month for social media. Here’s…
As we bring back fringes, clogs, suede vests and flared jeans – not only is “hippie” fashion jumping back into the limelight, but the large-scale environmental movement and “Give Earth a Chance” attitude is also on the rise. With the advancements of science shining a spotlight on the environmental impact of our consumer habits –…
With over 310 million active monthly users on LinkedIn, there are a wealth of opportunities to get your name out there and make meaningful connections, which could generate truly life-changing business for your brand. If you haven’t been using the professional platform to generate leads or don’t know where to start, now is the time…
Whilst social media seems like a combination of pretty pictures and captivating content, there’s more to Facebook, Instagram, and LinkedIn than meets the eye. Beneath the surface, there are algorithms that examine the activity of users and present content based on what they might want to see. To post successfully on social media, you need…
When researching how to grow your small business or brand through social media there is a staggering amount of opinion available and you can easily disappear down a digital rabbit hole of information; some good, some not so good or not remotely relevant to your brand. Here are some tips on how NOT to grow…
Social media is constantly evolving, with new updates flying onto platforms every day, the user experience has never been so exciting. We have repeatedly mentioned that video content will be a focus in 2022, which we have seen in previous months. In March, social media platforms are finding ways to support creators and encourage them…