TikTok is the fast-growing social media platform that is continuing to take the world by storm, with over 14.8 million users in the UK forecasted this year – many are hoping to be the next TikTok success story. Lounging in bed scrolling through silly videos and trending dances can be incredibly addictive and seems to…
In the modern and ever-changing environment of communications, the water is muddled with the various specialisms becoming intertwined – particularly in the case of Public Relations (PR) and social media. The Difference Between PR and Social Media Traditionally, PR was generally more focussed on key stakeholders – but with the rise of social media, the…
Scrolling on social media, you may have heard about NFTs, with users talking about purchasing digital artwork and other unique items for hundreds and even thousands of pounds. What are NFTs? An NFT – Non-fungible Token – is a unique digital asset that represents a physical or digital item such as art, videos, or even…
There’s a lot of competition out there on Instagram and it’s getting harder to stand out from the crowd and your competitors. We have come up with some top tips to make the most of your account and help you increase your following. Here’s how you can create an engaging Instagram feed: Consider your…
Moving out of May, we’ve seen a greater focus on video content, discussions surrounding freedom of speech online, and a new Twitter owner at the helm. A lot has happened in such a short space of time so, here’s our social media forecast for June. Twitter Say Goodbye to Spam As Elon Musk has struck…
April saw the emergence of updates to video content production, more account personalisation options, and a greater focus on tackling misinformation. With more updates set to hit the screens and the social world continuing to become incredibly important for individuals and businesses alike, May is set to be an interesting month for social media. Here’s…
As we bring back fringes, clogs, suede vests and flared jeans – not only is “hippie” fashion jumping back into the limelight, but the large-scale environmental movement and “Give Earth a Chance” attitude is also on the rise. With the advancements of science shining a spotlight on the environmental impact of our consumer habits –…
With over 310 million active monthly users on LinkedIn, there are a wealth of opportunities to get your name out there and make meaningful connections, which could generate truly life-changing business for your brand. If you haven’t been using the professional platform to generate leads or don’t know where to start, now is the time…
One of York’s top social media marketing agencies, Pick & Mix, has recently appointed Frank Shoobridge to its senior management team as Head of Barketing. Frank Shoobridge has had 5 years of experience overseeing his owners, managing treat budgets, and organising toys. Heading into his new role, Frank will now manage the Pick & Mix…
Whilst social media seems like a combination of pretty pictures and captivating content, there’s more to Facebook, Instagram, and LinkedIn than meets the eye. Beneath the surface, there are algorithms that examine the activity of users and present content based on what they might want to see. To post successfully on social media, you need…