This month we’ve been looking at creating social media policies for businesses and we’ve taken this opportunity to ask Denise Jennings from Athena HR to create a guest blog with her expert advice. It’s tricky finding the middle ground between policing what your employees are posting on social media and managing the way they represent…
Many businesses set off using social media and after a few months of posting each day and trying to understand if it is working they are left scratching their head and feeling frustrated with the lack of results. To prevent this situation from occurring we would always recommend creating a social media marketing plan before diving…
Here are a few ideas that can inspire you to create an Eggsellent Easter Campaign: Create an ‘Easter egg’ direct-mail campaign Direct Mail is the perfect tool for reaching a well-targeted audience with a special offer that the audience is likely to respond to. You could create a mailer in the shape of an Easter…
Mother’s Day is coming up —have you planned your promotions yet? Here are 9 ways to engage with your customers and make the most of the Mother’s Day marketing opportunity! Send a promotion via email If you sell directly — flowers, beauty or spa services/products, gifts etc, you should be sending out some email marketing…