At just 12 years old, Instagram has become one of the leading social media platforms focussing on image-based content – sitting at over 2 billion active monthly users! Brand engagement on Instagram is significantly higher than Facebook and even more than Twitter. Think to yourself, how many new brands have you discovered through Instagram? How…
Ryanair has garnered mainstream media attention with its tongue-in-cheek social media presence, proving that commercial companies can still succeed when dropping corporate tones from their marketing. Noticing that TikTok has been a rising star over the past year, the airline has utilised capitalised on this by hopping on quick trends that garner the views of…
By existing in the online world, you’ve probably heard about SEO and people blabbing on about why it’s so important. But we’re here to tell that it really is. If you want your business to boom online, then you need to have a firm understanding of SEO and use it to get Google to like…
The past two years have been incredibly tough for all businesses, especially small, local businesses. These businesses often add interest, diversity, and a unique element to our local high streets, but did you know you can support small businesses using social media? These independent shops are owned by individuals who followed their dreams: without them,…
April saw the emergence of updates to video content production, more account personalisation options, and a greater focus on tackling misinformation. With more updates set to hit the screens and the social world continuing to become incredibly important for individuals and businesses alike, May is set to be an interesting month for social media. Here’s…
Do you find yourself endlessly scrolling through your social media feeds? What catches your attention, why and how often does that content elicit the all-important click through to a business’s website? Social media posts can be overwhelming and thumb numbingly inane. Do you want your business to stand out from the competition? Of course you…