Going viral on social media has become quite the convoluted topic over the years – is there a science to internet stardom? Whether you’re a marketer or the occasional poster, you might be interested to know how the viral effect comes about. According to psychological theory, content that feels novel or that fills information gaps…
As people are turning to social media to identify brand authenticity now more than ever, it’s important that businesses understand that types of content can help with this, as well as how to make content interesting and engaging to keep people coming back.
Did you know that 1 in 5 people have a disability? Whether it’s visual, hearing, motor or cognitive, many of us need a little help with accessing content online. By taking steps to improve the accessibility of your posts, you can not only enable more people to enjoy your stories and empathise with your…