Overnight we’ve gone from soaring heat to shivering indoors with bed socks on and leaves dropping off the trees. The nights grow darker as each hour passes and spooky season draws nearer, and social media updates are few and far between. A lot has happened in the online world and we’re expecting to see the…
Going viral on social media has become quite the convoluted topic over the years – is there a science to internet stardom? Whether you’re a marketer or the occasional poster, you might be interested to know how the viral effect comes about. According to psychological theory, content that feels novel or that fills information gaps…
Ryanair has garnered mainstream media attention with its tongue-in-cheek social media presence, proving that commercial companies can still succeed when dropping corporate tones from their marketing. Noticing that TikTok has been a rising star over the past year, the airline has utilised capitalised on this by hopping on quick trends that garner the views of…
With the rise of conscious consumerism, many businesses now work in a way that meets the moral and social demands of their clients. By supporting charities, businesses can boost their reputation, and achieve the feel-good factor that is another benefit of helping others. Charities have suffered from funding cuts over the last couple of…