We all know how quick the world of social media changes, it’s hard to keep up even when working on the platforms daily (believe us!). Below is a summary that we have created with the latest updates from the main channels (as of November 2017), hopefully allowing you to be kept in the loop of this fast-paced online environment!
– Twitter have rolled out their 280 characters across all profiles now! This means you have double the amount of characters to get your message across, but bare in mind that you don’t have to use all the characters, Twitter is a great platform for short snappy updates about your business.
Instagram stories has had a number of updates in the past week. It now allows you to add any photo from your camera roll where previously it only allowed photos that had been taken in the past 24 hours.
They have also now added a new ‘stories preview’ format within users news feed timelines to prompt engagement of these. The focus Instagram is putting on their stories shows that this is a key feature of their platform, and emphasises that users want to see and engage with moments that are happening ‘live’ – even if they aren’t.
With the new update of adding polls to Instagram, it’s parent company Facebook is rolling out a feature where profiles and pages can create polls and add images and GIFs to them to make a more exciting post. From still images to small video clips, Facebook users can ask their following to vote in their poll, encouraging engagement with the brand or person.
How do you do it? Simple:
Head to your Facebook account and click ‘See All’ on your Facebook posts.
Click ‘Create a Poll’
Your screen should pop up with two option boxes for your polls, here you can decide how long you want your Poll to run and the answers you want appearing in each box.
You can then add a still image or a GIF for each answer
A great way to get your audience to engage with you on Facebook!
Facebook merges ‘Messenger Day’ and ‘Facebook Stories’ with synced cross-posting. They have removed their ‘messenger day’ and combined it into the ‘Facebook stories’, users stories will now appear in both the Facebook app and the Messenger app.
Facebook has also introduced Stories just for Events and Groups allowing all users of that event to see the story. This essentially works like a personalised hashtag that is often used for weddings and parties, and it allows multiple people to record the event from multiple different angles.
Ensure that your social media marketing isn’t a wasted exercise or damaging to your business and get expert help by contacting the team on 01904 863511 or email firstname.lastname@example.org.