The Alice Hawthorne Inn

The Alice Hawthorn Inn

Using on and offline methods, raise awareness throughout the local area.

 

BRIEF

The Alice Hawthorn, an independent country pub in a small village between York and Harrogate, had been extensively refurbished under new owners. They asked us for help increasing trade with a focus on Friday and Saturday nights, promoting midweek offerings to locals, promoting specific events and connecting with local clubs/societies/groups. This would all help to raise overall awareness of the business on and offline.

PROCESS

We worked with The Alice Hawthorn team to create a plan to develop their presence on and offline in the local area. We included work on the website, social media management and advertising, email marketing, PR, leaflet creation and distribution, and online event listings. The plan allowed the business to raise its awareness and generate a new level of interest which was seen through an increase in online bookings, weekly trade and social media engagement.

THE RESULTS

  • Eight pieces of PR published including, York Press, Yorkshire Living, Harrogate Living, Yorkshire Post, Living North & Yorkshire Life
  • 78% increase in Twitter followers
  • 625% increase in Facebook likes
  • Website – drove on average 1,600 people to the site per month.

QUOTE

“We started working with Pick and Mix Marketing Solutions through a referral in May 2015. In two months we have seen a great improvement in The Alice Hawthorn’s profile through the marketing strategy and campaigns that Pick and Mix have implemented for us. Our social media followers have increased by over 250% and website traffic by 350%.

Pick and Mix have designed, created and distributed postcards and data capture cards on our behalf and gained and created PR placements and advertisements in a number of publications including the Yorkshire Post, Yorkshire Life and Living North.

Sally and her team have been working hard to increase both our online and offline presence and have done so with an enthusiastic and professional approach. Their fast pace combined with attention to detail ensures they are constantly at the forefront of the Industry so they gain the most beneficial coverage for us as a business. We can’t recommend them highly enough to anyone that is looking to increase their presence and generate new business with a company that is a pleasure to work with as an extension to your own team.” Richard Harpin, The Alice Hawthorn.

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