Skosh

Launch restaurant through social media, PR, advertising and email marketing.

 

BRIEF

Skosh is a new, independent restaurant in a Grade II listed building in Micklegate, a historic street near York’s city centre. Skosh initially contacted us to help with its launch and do a marketing plan. It needed support creating the launch plan and assistance in implementation including: website development, launch and promotion of pop-up events, launch and promotion of launch events, PR coverage, social media management and advertising, email creation and distribution and ongoing marketing recommendations.

PROCESS

We worked with Skosh on a launch plan including a timeline on when to carry out the work. Then we helped with a website, the setting up of social media pages, creating and distributing emails, writing and distributing PR and supporting sales for both pop-up and launch events.

We continue to work with Skosh to provide guidance on marketing activity and recommendations for business opportunities.

THE RESULTS

• • Four pop-up events sold old
  • Three launch night events sold out
  • Social media audiences developed and engaged throughout the launch – both organically and through the use of Facebook advertising
  • PR gained across a number of publications including York Press, Yorkshire Living, Yorkshire Post, Everything York, York Mix, Propel, Business Desk, One and Other, Olive Magazine.