Increase awareness of Roche Legal and their services through social media, improve traffic to the website and generate more enquiries.
Roche Legal are a firm of trusted solicitors with many years of combined experience helping clients with later life legal planning. Rachel contacted Pick & Mix Marketing in February 2019 to look at how her business, Roche Legal, could increase their awareness through a stronger Social Media presence. She was also keen to raise awareness of specific services; Court of Protection and Probate/Estate Administration Services. We helped identify which Social Media sites their ideal clients were using – when and what information those clients were looking for.
- We supported with the creation of a content and Ad plan for the team to use when implementing any Social Media activity to ensure it is consistently working towards the business objectives
- We worked to develop the Social Media presence for Roche Legal through creating bespoke content for both Facebook, Twitter and LinkedIn.
- We focused the Social Media activity on driving people to the website, building awareness of the services on offer and why they are important and building trust in the team
- We measured the results of the Social Media activity monthly and provided updates on what was working best and what wasn’t to make sure all activity resulted in driving awareness of the business and generating website traffic. Once this was established Roche Legal were able to manage more of their social media activity in house.
- We continue to advise and manage Roche Legal’s Social Media Advertising on a monthly basis to ensure the best results were achieved through boosting posts or placing specific, targeted advertisements for their key customer groups.
- Increase in audience figures across all platforms
- A strong increase in traffic to the website from all social media sites in particular LinkedIn and Facebook.
- Combining social media posts with adverts allowed us to reach 173,467 users within a 7-month period and increase e-book downloads
“We are so pleased with the quality and delivery of social media marketing from Pick and Mix and their reports are very informative. Above all, we have been very impressed with the level of attention to detail – definitely recommend!”