Mark Stephensons Estate Agents

Mark Stephensons Estate Agents

Develop Social Media presence of Mark Stephensons Estate Agents across Facebook, Twitter and Instagram to gain competitive advantage and increase website traffic, valuations and enquiries.

 

BRIEF

Mark contacted Pick & Mix Marketing in January 2019 to look at Mark Stephensons Social Media presence and provide recommendations to support them with developing their presence online. We identified that Instagram was not active and Facebook and Twitter were not being used to their full potential.

PROCESS

  • We worked to develop the Social Media presence for Mark Stephensons through creating bespoke content for both Facebook, Twitter and Instagram, as well as spending time on engagement across the platforms and identifying, creating and placing Social Media Adverts to run across Facebook and Instagram.
  • We focused the Social Media activity on driving people to the website, increasing take-up of the “60 second online valuation” and increasing brand awareness.
  • We ensured the content reflects the brand identity and created a user-friendly customer journey.
  • We regularly identify opportunities for other marketing activity to ensure key customers are being reached with the right messages, at the right time on a monthly basis – these recommendations include blog posts, PR opportunities, Award entries, website updates
  • We measure the results of the Social Media activity monthly and provide updates on what is working best and what isn’t to make sure all activity is resulting in driving awareness of the business and generating website traffic.
  • We advise and manage Social Media Advertising on a monthly basis to ensure the best results are achieved through boosting posts or placing specific, targeted advertisements for your key customer groups.

THE RESULTS

  • Substantial increase in audience figures across all platforms
  • Social Media traffic now within top 3 drivers of website traffic consistently – month on month
  • On average generating over 30k impressions per month on Facebook
  • Increase in engagements and conversations with customers online
  • Properties sold through posts on Social Media
  • Free valuation tool use increased with over 40 completed in the first month of promoting this through Facebook Ads!

QUOTE

“We love all the girls at Pick & Mix Marketing! They are all so helpful and obliging and nothing is ever a problem, we would highly recommend them.”

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