Raising awareness to help increase bookings!
Evolve Hairdressing is one of York’s leading hair salons. They were looking to maintain their existing customer base as well as gaining more awareness in the local area to support an increase in bookings, rebrand and relocation.
We developed a comprehensive social media strategy designed to enable the business to meet its goals, then got to work putting it into action. This involved setting up profiles on Twitter, Facebook and Instagram as well as producing and publishing effective content on an ongoing basis. We also took responsibility for maintaining profiles, responding to customer queries, engaging followers and in so doing so building their online audience.
To increase awareness we included PR in the campaign. After producing an initial list of goals, we worked alongside the business to seek out opportunities for publication and produce high quality advertorial articles. During this process, we have written and placed advertorials in local publications designed to re-enforce the Evolve brand and attract new clients.
We then went on to support the team with the creation and submission of National Hairdressing and local award entries.
- Established a social media following across multiple platforms of engaged fans
- Increased website traffic
- Gained exposure in local newspapers and lifestyle magazines reaching over 100,000 people
- The business won and was shortlisted for national hairdressing awards
- Increased new customers and sales year on year.