Marbletree’s brand awareness was given the ‘ice step they wanted with a helping hand from Pick & Mix Marketing and the power of TV
Marbletree’s Christmas wish list was to have product placement in national and regional glossy magazines, and national TV. With the support and dedication of the team at Pick & Mix Marketing, their wish came true.
We worked with Jayne and the team at Marbletree to build awareness of their Christmas campaign, including product placement, PR and Facebook advertising. The team at Pick & Mix Marketing worked very hard to ensure they could make Marbletree’s wishes come true and in December 2016 two of their key Christmas products appeared on the ITV’s This Morning’s Personalised Christmas Gift Guide Feature.
Within 20 minutes of the show been aired Marbletree received more orders on their e-commerce website than they have ever received in a week. This outperformed the team’s expectations and they all worked very hard to ensure all orders were delivered on time for Christmas. The exposure was a learning curve for the team and with the help of Pick & Mix Marketing has helped them review their long term strategy and logistics for peak events throughout the year.
Feedback from Jayne Little, Director
Through hard work and determination Pick & Mix Marketing ensured two of our products, our wine cooler and marble ice, appeared on the ITV’s This Morning’s Personalised Christmas Gift Guide feature in December 2016, which generated more orders in 20 minutes than we have ever taken in a week.