Landau-Parapan

Landau Parapan

Marketing support for raising awareness through social media, PR, product placement, website design and SEO.

 

BRIEF

Landau Parapan are a leading name in the design, manufacture and supply of unique and innovative products in the kitchen industry, with a speciality in quality kitchen, bedroom and bathroom components.

We worked with Landau Parapan to initially launch them on social media channels to reach more customers and showcase their products.  We were then asked to develop all their marketing with the objective to increase awareness and enquiries

PROCESS

Initially, we worked with Landau Parapan to create a strategy for their social media presence and to manage it on their behalf. The campaign was so successful that they engaged us to roll out a full service marketing strategy, including advertising and PR, an email marketing campaign, a blog, and image sourcing. After 12 months we then worked with them to develop a new website, refresh their branding and develop their PR campaign further.

THE RESULTS

  • Gained PR coverage in Kitchen and Bathroom Trade and Consumer titles including front cover positions
  • Gained PR coverage in local Regional Press
  • Launched a new mobile responsive website and generate on average 800 website sessions per month
  • Gained a consistent social media following of over 2,100 fans gaining an average reach of 12,000 users.
  • Launched a RIBA CPD (Continuing Professional Development) programme via press and social campaign gaining presentations
  • Email marketing campaigns have an average click through rate of 3%.