Dyls-Cafe-bar-York

Dyls Cafe Bar

Generate awareness of re-opening and launch website!

 

BRIEF

Dyls Cafe Bar is an independent, family-run business based in York. The café has been running for 7 years but due to its location in the tower on Skeldergate Bridge has been badly affected by flooding over the years. After the worst floods in 2015, the café shut for 18 months. On completion of the renovation Dyls approached Pick & Mix Marketing to support with re-launching the café bar as a new and improved café bar in York.

PROCESS

We worked alongside York based design agency Cann Creative to rebrand and launch the café bar across Social Media and developed PR campaigns to generate awareness to both local businesses, residents and tourists. Once the café was up and running successfully we worked closely with the team to develop a website that would help them manage bookings, promote events and showcase their offering.

RESULTS

  • Successful rebrand and relaunch generated through both on and offline marketing material securing an engaged social media audience across Facebook, Instagram and Twitter
  • Increased year on year (in comparison to before flooding) footfall into the cafe bar from both local residents and tourists
  • Consistently generating record revenue days since first opening 7 years ago
  • Created brand new website to help with booking enquiries and event promotion

QUOTE

“Pick & Mix Marketing have helped Dyls to re-establish our voice and market position in York, helping to develop our confidence in marketing our independent business. Having overcome the worst floods we have ever experienced in 2015 we have now re-launched and had the best Spring we have had in 7 years, with May showing a 100% revenue increase since May 2015. The support from Pick & Mix Marketing over the past year has been invaluable and we would recommend them to anyone looking for support with marketing in York.”