Content Plan

Content Plan

  • Want to understand how to tailor content to different customer groups?
  • Need to develop an appropriate and consistent tone of voice?
  • Interested in understanding what type of content works on different platforms?
  • Want people to engage more with your content but unsure how to get their attention?

Would you like an expert to create you a content plan that talks to your ideal customers and communicate a message that they will connect with?

Would you like an expert to create you a content plan that talks to your ideal customers and communicate a message that they will connect with?

Quality content is essential for demonstrating who you are as a business and what value you bring to your industry. But it’s not always easy to know what kinds of content you should create for your customer groups. Different kinds of customers will engage with different media, be it blogs, videos, social media posts or downloadable guides.

We can help you decide what’s right for your audience. We’ll get to know exactly who you need to be talking to and recommend the best way to go about it.

Our content plan will show you exactly which posts, blogs, videos and web pages will engage your customers. With this workable document, you’ll no longer have to sit and struggle with what to write and you won’t have to worry that you’re not posting consistently enough to be seen by your audience.

We create copy every day for clients from a wide range of industries. With this experience, we can help your business find your distinctive tone of voice too. Doing this will ensure your marketing is unified and every piece of content you publish is instantly recognisable as you.

Once your customers hear you speaking to them through engaging content and recognise the value you bring, they’ll see you as the go-to option when they need your product or service. They’ll choose you over your competitors.

A sound content strategy supports people on both sides of your product: those who are still figuring out what their main challenges are, and those who are already using your product to overcome these challenges. We take into consideration all stages of the buying journey.

Lesley Spense

Green-Tech

“Sally has been helping us to review and maximise our corporate presence on LinkedIn and has successfully run a number of training sessions to educate the sales team and advise how to use LinkedIn as an effective networking and sales tool. Sally quickly understood our business and pitched her sessions at just the right level to ensure interaction and buy in from the teams.”

Lesley Spence,
Communications Manager, Green-Tech

Lesley Spense

Green-Tech

“Sally has been helping us to review and maximise our corporate presence on LinkedIn and has successfully run a number of training sessions to educate the sales team and advise how to use LinkedIn as an effective networking and sales tool. Sally quickly understood our business and pitched her sessions at just the right level to ensure interaction and buy in from the teams.”

Lesley Spence,
Communications Manager, Green-Tech

Our content plans can be a one-off project or part of an on-going campaign. We allow around 4 weeks to complete a plan. We will need a meetings with you and or members of your team and then we complete the plan and present it back to you in a working document so you and your team can follow and implement the activity.

Content Plan

  • Overview of existing social media presence
  • Audit and analysis of key customer groups
  • Tone of voice development
  • Key messaging framework
  • Example content per customer group
  • Example graphics and content
  • Engagement tactics and examples
  • Responses and monitoring processes
  • Presentation of plan

To discuss a potential content plan please call 01904 863511 or email info@pickandmixms.co.uk

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