Churchills-Estate-Agent

Churchills Estate Agent

Refresh branding and raise awareness online through the use of social media.

 

BRIEF

Churchills Estate Agent is a local, independent, family-run business in York. They were looking for help with a brand re-fresh and management of both their Facebook and Twitter business pages to help generate online awareness and promote their key messages.

Churchills heard about us through the Bishy Road Traders’ Association and our contribution that helped achieve the Great British High Street Award for the street in 2015.

PROCESS

We worked with Churchills to determine the desired outcome of the brand refresh and worked with local design agency, Studio in the Attic to create a new logo which is now used across all their marketing materials, offices and POS boards.

We then set up and developed both a Facebook and Twitter business page to ensure key messages are clear and regularly shared to build an audience of customers online. On an on-going basis we create content, post it, respond to queries and engage with followers/fans to continuously build on the audience numbers. We also use Facebook advertising to reach a much wider audience, targeting their main customer groups in the area to ensure these are as targeted as possible to achieve the desired objectives.

THE RESULTS

  • Refreshed branding across all marketing material
  • Developed audience number across both Facebook and Twitter
  • Gained Press coverage locally in the York Press
  • Reached on average 30,000 people per month through Facebook Advertising
  • Established audience online and generated conversation with other businesses.