carol-saunders-swim-school

Carol Saunders Swim School

Raising brand awareness to increase incoming enquiries nationwide!

 

BRIEF

Carol Saunders Swim School is a family-run swim school and training centre based in North Yorkshire, offering lessons nationwide. Carol approached Pick & Mix Marketing to help them generate more brand awareness to a wider audience of parents nationwide and to generate new customers for swimming lessons.

 

PROCESS

We developed the social media presence, trialing several sites and settling on the most beneficial which for them has been Facebook. Using the page daily to actively promote lessons, job opportunities and share top tips and success stories we have established their online voice. In line with this we have developed a monthly blog on the website to share new venues, lesson news and swimming advice which has helped to improve the site’s SEO and monthly traffic figures. We have also worked with the team to create and submit Award entries as and when they come along.

 

RESULTS

– Created a voice for the team across social media as the experts in swimming and aquatics

– Generated a +12% ROI over 12 months directly through messages received through Facebook

– Generated a 5000% increase in website traffic which has been maintained on a monthly basis

– Created an Award Winning entry which gained them title of “Best Small Business” at the National Family Business Awards

 

QUOTE

“Working with Pick & Mix Marketing has helped us to create a much more consistent presence with our marketing activity. The team are friendly and professional to work with, and the quality of work they’ve delivered has helped us secure an additional 12% return on investment through social media enquiries and built our brand reputation online.”