Audit

Audit

  • Unsure if social media is working for your business?
  • Want to see more results from your social media efforts?
  • Struggling to track results from your social media?
  • Don’t know how to engage with your online audience?

Would you like expert advice, feedback and recommendations to help you improve your social media performance?

Would you like expert advice, feedback and recommendations to help you improve your social media performance?

If you’re already marketing your business, you probably realise that social media is a great way to communicate with your customers and reach new ones too! Unlike other marketing channels, you can have real-time conversations online to encourage them along their customer journey. Social media is also an essential tool for businesses that want to be seen as an industry leader, keeping up and getting ahead of competitors.

But it’s not always easy to know what’s working, what strategy you should be following, or what posts to write. Especially if you come from a more traditional marketing background.

That’s where we come in. We’re qualified marketing professionals who have been running successful social media and marketing campaigns for years. We have the experience and credentials to help you use social media from a business perspective and get the results you want.

Lesley Spense

Green-Tech

“Sally has been helping us to review and maximise our corporate presence on LinkedIn and has successfully run a number of training sessions to educate the sales team and advise how to use LinkedIn as an effective networking and sales tool. Sally quickly understood our business and pitched her sessions at just the right level to ensure interaction and buy in from the teams.”

Lesley Spence,
Communications Manager, Green-Tech

Lesley Spense

Green-Tech

“Sally has been helping us to review and maximise our corporate presence on LinkedIn and has successfully run a number of training sessions to educate the sales team and advise how to use LinkedIn as an effective networking and sales tool. Sally quickly understood our business and pitched her sessions at just the right level to ensure interaction and buy in from the teams.”

Lesley Spence,
Communications Manager, Green-Tech

Our team members have qualifications from the Chartered Institute of Marketing and high-level degrees. That means we can look at what you’re currently doing on social media and confidently assess how well it’s working as part of your broader marketing strategy.

If it needs changing, we’ll develop a specific plan for you that draws on our knowledge of what will appeal to your audience. Then, we will help you execute this plan by training your team to produce consistently effective content.

This insight is not as common as you might think. Many companies offer social media training, but few can advise on putting a meaningful and results-driven strategy in place. We on the other hand, get to know you individually and consult in tailored one-to-one and group sessions. This means that everything you and your team go on to do on social media is focused on achieving your own specific business goals. We believe this is the only way to be sure your marketing effort, and money, is well spent.

Sophie Roberts

West Plum Studio

“Thanks so much for my social media audit. It’s great. Turnaround was really quick and it’s full of great suggestions. I’ve found things I didn’t even know were included in Facebook! Loved the competitor analysis as well.”

Sophie Roberts,
West Plum Studio

Sophie Roberts

West Plum Studio

“Thanks so much for my social media audit. It’s great. Turnaround was really quick and it’s full of great suggestions. I’ve found things I didn’t even know were included in Facebook! Loved the competitor analysis as well.”

Sophie Roberts,
West Plum Studio

The starting point in this assessment is an audit. We will look at your current marketing and social media activity and then have a discussion with you about your goals and expectations. Our social media audits take around two weeks to complete and we have either an overview or deep dive available. Following the audit, we will work with you on your content plan and campaign ideas.

Overview Social Media Audit

  • Overview of existing social media presence
  • Analysis of any paid social media spend
  • Platform-specific tactics and suggestions
  • Resource and tool signposting

Deep Dive Social Media Audit

  • Meeting or skype call to discuss your objectives and business goals
  • Thorough audit of existing social media accounts (up to 3)
  • Report on current performance
  • Analysis of any paid media spend
  • Competitor analysis (up to 3 companies)
  • Suggestions for changes and campaigns
  • Platform-specific tactics and suggestions
  • Resource and tool signposting
  • Presentation of plan

Deep Dive Social Media Audit & Content plan

  • Meeting or skype call to discuss your objectives and business goals
  • Thorough audit of existing social media accounts (up to 3)
  • Report on current performance
  • Analysis of any paid media spend
  • Competitor analysis (up to 3 companies)
  • Suggestions for changes and campaigns
  • Platform-specific tactics and suggestions
  • Resource and tool signposting
  • Audit and analysis of key customer groups
  • Key messaging framework
  • Example content per customer group
  • Suggested graphics and content ideas
  • Engagement tactics with examples
  • Responses and monitoring processes
  • Presentation of plan

To discuss your audit please call 01904 863511 or email info@pickandmixms.co.uk

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