Creating a marketing strategy builds up a clear picture of your business. We will work with you to develop this, identifying the top platforms and key messages to generate the very best return on your investment with a marketing plan that’s perfect for your requirements.
Step 1: Audit
Research is absolutely vital when creating a successful strategy. We start by assessing your current positioning in both the traditional and digital marketing fields. We carry out a thorough audit report and identify key trends in your particular industry.
Step 2: Objectives
We set objectives to reach your goals and create key messages to ensure marketing campaigns target the right audience in order to get the best results. We act SMART to ensure your aims are Specific, Measurable, Attainable, Realistic and Timely.
Step 3: Tactics
Platforms for marketing are identified then we come up with the right strategy and specific tactics to find out where your customers are and what they want from you. All businesses are different and here you will be shown the best channel/s for marketing your services/ products.
Step 4: Marketing Plan
Implementing the strategy into a marketing plan will ensure all marketing campaigns are clear, concise and detailed, with key milestone dates to ensure objectives are met and results gained.