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A day in the life of: Sally Trousdale

My Day: Sally Trousdale   Role: Managing Director Likes: Horses, Yorkshire Tea, House Music, Mojitos, Spending time with Friends Family and Crips (any size, flavour or shape just lots of crisps!) Dislikes: Traffic jams, being hungry and rude people. Favourite thing about the job: Having a wonderful team who are just amazing and working with…



Pick & Mix Marketing’s Guide to Networking in York

Have you just started a business or simply want to be more involved in the York business scene? We are lucky to have a strong community of business owners that regularly come together to meet and support one another through various networking events in York. One simple conversation can lead to so many different paths,…


Up to date social media image sizes

Outdated graphic sizes are constantly shared online, so we have put together a list of correct sizes that you should be using NOW (accurate as of August 2017)   Facebook image sizes Facebook Cover photo size: 820 x 312 desktop / 640 x 360 mobile Facebook Profile photo size: upload 170 x 170 / 128 x…



A day in the life of: Jessica Valenghi

My Day: Jess Valenghi   Role: Marketing Account Manager Likes: Travelling and exploring new places, live music, getting muddy at festivals and my biggest love…. cheese and wine! Dislikes: Traffic jams, early mornings and people that dawdle! Favourite thing about the job: Watching businesses succeed and helping to be a part of it!   Diary…



Overview of the Google Analytics Dashboard

Google Analytics quite simply is one of the most powerful tools we marketers can use to analyse and gain insight into our web traffic.  If you are a regular Google Analytics user you may have noticed that the dashboard has recently been updated to make it more user friendly, if you are a novice then…



How to create images in Canva

Have you ever heard of Canva? Used by millions of people around the world, Canva is a delight in the world of marketing for those that are not so expert in using design programmes such as Photoshop or Illustrator. It is an online programme that allows you to design professional layouts and stunning graphics that…



3 New Social Media Features

3 New Social Media Features Here’s 3 new social media features that could help develop your content and raise your brand profile event further. LinkedIn layout The social media network for professionals had made a big change by rolling out a completely new layout.  This new layout is like Facebook and now provides an instant…



Why should you get expert social media marketing help?

It is clear that social media has changed the digital world dramatically, so much so that we now communicate with one another and brands in such a different way than we used to. Having the majority of existing and potential customers online in one environment means that brands can reach out to them more easily,…



Becca’s first week in her new role!

As you may or may not think, my first week at Pick & Mix Marketing as an Accounts Executive was one of great variety! No two days were the same, but that was one of the best things about it. Having completed my degree in Fashion Marketing just 3 weeks before starting at Pick &…


Facebook Updates that you must read

  Unless you have hours of time on your hands then it’s difficult keeping up with all the latest updates to Facebook.   So, to help you we’ve pulled together the latest updates that we think you need to know. There are now 1.94 billion monthly active users on Facebook Video Cover Images More content…



Bespoke Facebook 1:1 Training Sessions

  Need Help with your Facebook business page? Are you wondering what to do with your business Facebook profile? Do you have a Facebook profile but are confused about what to post, when to post or even how to post? Then our Facebook 1:1 training sessions are just what you need! They are tailored to…



A day in the life of: Louisa McCoy

My Day Role: Marketing and Analytics Executive Likes: An eclectic mix of music, good quality strong coffee, travelling to Europe, handbags Dislikes: The dark, spiders, arrogant people and busy cities Career highlight: One of my greatest achievements thus far is gaining exposure for our client Marbletree on National TV; on ITV’s This Morning programme. In…



How to create a social media policy for your business

This month we’ve been looking at creating social media policies for businesses and we’ve taken this opportunity to ask Denise Jennings from Athena HR to create a guest blog with her expert advice. It’s tricky finding the middle ground between policing what your employees are posting on social media and managing the way they represent…


Social Media Crisis Management and how to be prepared

Crisis management: the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organization, its stakeholders, or the general public, seriously interrupt business, damage reputation and/or negatively impact the bottom line. We have recently attended several lectures and workshops on crisis management which has influenced this blog post.…


Carluccio’s restaurant launch in York!

Carluccio’s restaurant launch in York!

Earlier this month we were one of the lucky few to be invited to the VIP event at the brand new Carluccio’s restaurant in York. The evening was not only to celebrate the grand launch of the venue but to raise a glass for the man himself, Antonio Carluccio, to toast his 80th birthday! The…



My Time at Pick & Mix Marketing: Abbey Signing Out!

Hi, I’m Abbey, a 21 year old undergraduate student at York St John University. As my second year comes to a close, there are only a few weeks before I enter my third and final year of university. This comes with a scary realisation that my student bubble will soon burst and I will have…



Pick & Mix Food Review…it had to be Skosh!

Less than a year on and Skosh simply oozes a sense of coolness and confidence To celebrate a successful first quarter of 2017 at Pick & Mix Marketing we decided to treat ourselves to a team meal out. Skosh was the obvious choice when selecting a venue for our celebrations, having worked alongside Neil and…



Our top 5 recommended social media blogs to follow!

  Are you looking to keep on top of social media and the ever-changing landscape of digital? Here are our top 5 social media blogs/websites that we think you should follow!   1) Social Media Examiner – “Your guide to the social media jungle” and it certainly doesn’t disappoint. Specifically, for social media, this site…



2 Social Media Metrics Your Business Should Track

When you’re investing time and money into an activity you want to understand the value and ROI it provides. Here are 2 social media metrics you should track: 1: Referral Traffic We always discuss with clients that it’s one thing to build up a social community on sites like Twitter and Facebook, but it’s how…



5 Reasons Why You Should Use Social Media For Business

The top 5 reasons why we feel you should be using social media for business are: Social proof Consumers are more and more savvy about what products they purchase, whom and where from.  People will take the time to research online before making a purchase. By having a social media presence that is both engaging…



How to create a great social media marketing plan

Many businesses set off using social media and after a few months of posting each day and trying to understand if it is working they are left scratching their head and feeling frustrated with the lack of results. To prevent this situation from occurring we would always recommend creating a social media marketing plan before diving…



6 Quick Blogging Tips

1) Get Help from Yoast When it comes to SEO it can be tricky and can take a while to learn the best way to optimise your content.  One of the best tools that we’ve found for helping to get a handle on SEO (if you are WordPress user) is Yoast SEO for WordPress Plugin.  It…



Create an Eggtastic Easter Campaign

With the average child receiving £56.00 worth of Easter Eggs (, it’s no wonder thousands of businesses compete for sales over the Easter Holiday.  According to the Evening Standard the UK Chocolate Easter egg market is worth £220 million; yet these figures are just the tip of the iceberg as many non-Easter related companies use…



Engage with your customers this Mother’s Day!

Mother’s Day is coming up —have you planned your promotions yet? Here are 9 ways to engage with your customers and make the most of the Mother’s Day marketing opportunity!   Send a promotion via email If you sell directly — flowers, beauty or spa services/products, gifts etc, you should be sending out some email marketing…



Mailchimp image sizes to use

A question that often comes up when we are talking to people about creating email campaigns using Mailchimp is, what size images should be used? So we have taken inspiration from a fellow Mailchimp expert and put together a list of the correct sizes to use. Image sizes When you’re saving images, you should take…



10 Tips to Increase Twitter Engagement

With 317 million monthly users on Twitter, now is the time to really harness the power of the site and start getting results for your business.   There are many strategies you could choose and you will need to test a few to create the best approach and method for your business. Here are our…



Marbletree Success

Marbletree’s brand awareness was given the ‘ice step they wanted with a helping hand from Pick & Mix Marketing and the power of TV Marbletree’s Christmas wish list was to have product placement in national and regional glossy magazines, and national TV.  With the support and dedication of the team at Pick & Mix Marketing,…



Love Your Marketing this Valentines

February is the month of love, but do you love your marketing?  If you don’t why would anyone else? Marketing is personal to your brand, just like your traits are personal to you and the main purpose of marketing is attracting new customers and retaining current ones (something that many brands forget about). To ensure…



A Social Media Management Tool to try!

A Social Media Management Tool to make your life a little bit easier! Let’s look at why social media management tools are so important, introduce Hootsuite and then look at the features and benefits of using the software. Why use a social media management tool? Social Media is 24/7 and requires time and effort. The…



Skosh Hits Number One!

Skosh – “a little” goes a long way for York restaurant, with a little touch of Pick & Mix Marketing help! A highlight of 2016 for the team at Pick & Mix Marketing was working with the fantastic Neil Bentinck on the launch of his first, brand new restaurant, Skosh. The name Skosh came from…



Freebird Events awarded a National Championship!

Freebird Events – York brother’s celebrate a decade of business with a National Championship! You’ve probably heard of Yorkshire’s Brownlee brothers, but not so many of you will know Yorkshire’s “Other Triathlon Brothers”, Peter and Paul Mathieson founders of Freebird Events based in York. They might not be as well-known, but they are definitely ones…



LinkedIn changes you need to know

LinkedIn remains the number one B2B social network with over 467 million members active on it (in the third quarter of 2016). It is an important site for individuals looking for a career change or progression and also for brands looking to promote their skills and services to like-minded professionals. Some of the key changes…



An interesting time for York tourism!

In 2017 York and tourism fit together just like York and the railways or York and chocolate did in the 19th century. This beautiful and historic city of ours, and some amazing countryside nearby, continue to attract visitors from around the UK as well as from overseas, whether their first language is English, Chinese, Spanish,…



Key focuses for social media marketing in 2017

  With 2017 fast approaching, it’s the perfect time to look back on social media developments of the last year and look ahead to see where we, as businesses and individuals, should be focusing our time online. No-one can predict the future but we can certainly make educated guesses based on developments on some platforms.…



New Year, New Marketing Strategy

For most people, New Year is the time to decide on a resolution or to make a change with something that they are not happy with or feel could be better. A marketing strategy is something that is often renewed or changed in January for the same reasons. HOWEVER this shouldn’t always necessarily be the…



Wishing you all the sweetest Festive Season!

It’s been another year to celebrate at Pick & Mix Marketing and as we wrap up all our hard work for the Christmas break we want to say a great big thank you to all our loyal customers, valued associates, suppliers, friends and family!   We’ve achieved great things during 2016, including writing stories that have been shared locally & nationally across newspapers, TV…


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